Difference between revisions of "Visualization of Consumer Satisfaction"
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MRT System
Public Buses
Taxi Services
Supermarkets
Hotels
Budget Airlines Customer Expectations
Perceptions of Quality
Perceptions of Value
Customer Satisfaction
Complaint Behaviour
Customer Loyalty
| Line 3: | Line 3: | ||
Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. | Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. | ||
This project explores these satisfaction levels. It uses the respondent level data from the Customer Satisfaction Index of Singapore (2008-2013) for the following sub-sectors: | This project explores these satisfaction levels. It uses the respondent level data from the Customer Satisfaction Index of Singapore (2008-2013) for the following sub-sectors: | ||
| + | <li>MRT System</li> | ||
| + | <li>Public Buses</li> | ||
| + | <li>Taxi Services</li> | ||
| + | <li>Supermarkets</li> | ||
| + | <li>Hotels</li> | ||
| + | <li>Budget Airlines</li> | ||
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The metrics that measure satisfaction includes: | The metrics that measure satisfaction includes: | ||
| + | <li>Customer Expectations</li> | ||
| + | <li>Perceptions of Quality</li> | ||
| + | <li>Perceptions of Value</li> | ||
| + | <li>Customer Satisfaction</li> | ||
| + | <li>Complaint Behaviour</li> | ||
| + | <li>Customer Loyalty</li> | ||
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
The objective of this project is to produce a dashboard that shows market trends visually. | The objective of this project is to produce a dashboard that shows market trends visually. | ||
Revision as of 12:44, 26 August 2014
Project Scope
Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. This project explores these satisfaction levels. It uses the respondent level data from the Customer Satisfaction Index of Singapore (2008-2013) for the following sub-sectors:
The metrics that measure satisfaction includes:
The objective of this project is to produce a dashboard that shows market trends visually.
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