Difference between revisions of "Analysis of User and Merchant Dropoff for Sugar App - Project Overview"
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We are currently living in a digital age where possibilities are limitless. Rapid technological advancements has continuously shaped and changed our attitudes and behaviours towards different aspects of our lifestyles. With this move towards a more digital society, conventional shopping that has traditionally been taking place in brick-and-mortar shops are now gravitating towards online platforms for ease of convenience and getting a better deal. | We are currently living in a digital age where possibilities are limitless. Rapid technological advancements has continuously shaped and changed our attitudes and behaviours towards different aspects of our lifestyles. With this move towards a more digital society, conventional shopping that has traditionally been taking place in brick-and-mortar shops are now gravitating towards online platforms for ease of convenience and getting a better deal. | ||
− | Singapore has the highest smartphone penetration rate in the world at 88%, ahead of other countries such as Hong Kong, Australia and the U.S. For local businesses, consumers typically look for Price (38%), Quality (38%) and Availability (28%) before making a purchase decision. Approximately 42% of Singaporeans also turn to local discount websites such as Groupon, Deal.com.sg, Lazada and Qoo10 in search of better deals to secure better value for their money spent. | + | Singapore has the highest smartphone penetration rate in the world at 88%, ahead of other countries such as Hong Kong, Australia and the U.S.<ref name="smartphone">[https://www.consumerbarometer.com/en/graph-builder/?question=M1&filter=country:united_states,china,hong_kong_sar,korea,malaysia,singapore,australia Highest Smartphone Penetration Rate]</ref> For local businesses, consumers typically look for Price (38%), Quality (38%) and Availability (28%) before making a purchase decision.<ref name="purchase decision">[https://www.consumerbarometer.com/en/insights/?countryCode=SG Purchase Decision]</ref> Approximately 42% of Singaporeans also turn to local discount websites such as Groupon, Deal.com.sg, Lazada and Qoo10<ref name="purchase decision">[https://www.consumerbarometer.com/en/insights/?countryCode=SG Local Discount Websites]</ref> in search of better deals to secure better value for their money spent. |
==<div style="background: #95A5A6; line-height: 0.3em; font-family:helvetica; border-left: #6C7A89 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Introduction of Sugar</strong></font></div></div>== | ==<div style="background: #95A5A6; line-height: 0.3em; font-family:helvetica; border-left: #6C7A89 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Introduction of Sugar</strong></font></div></div>== | ||
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==<div style="background: #95A5A6; line-height: 0.3em; font-family:helvetica; border-left: #6C7A89 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Project Deliverables</strong></font></div></div>== | ==<div style="background: #95A5A6; line-height: 0.3em; font-family:helvetica; border-left: #6C7A89 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Project Deliverables</strong></font></div></div>== | ||
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+ | ==<div style="background: #95A5A6; line-height: 0.3em; font-family:helvetica; border-left: #6C7A89 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>References</strong></font></div></div>== | ||
+ | <references /> |
Revision as of 13:52, 9 January 2016
Background | Data Source | Methodology |
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Contents
Project Background
We are currently living in a digital age where possibilities are limitless. Rapid technological advancements has continuously shaped and changed our attitudes and behaviours towards different aspects of our lifestyles. With this move towards a more digital society, conventional shopping that has traditionally been taking place in brick-and-mortar shops are now gravitating towards online platforms for ease of convenience and getting a better deal.
Singapore has the highest smartphone penetration rate in the world at 88%, ahead of other countries such as Hong Kong, Australia and the U.S.[1] For local businesses, consumers typically look for Price (38%), Quality (38%) and Availability (28%) before making a purchase decision.[2] Approximately 42% of Singaporeans also turn to local discount websites such as Groupon, Deal.com.sg, Lazada and Qoo10[2] in search of better deals to secure better value for their money spent.
Introduction of Sugar
Sugar is an interactive city guide that seeks to encourage a culture of exploration in Singapore and helping local small businesses get discovered.
Currently, Sugar operates in 3 countries – Hong Kong, Jakarta and Singapore. It originated from Shanghai where it has experienced tremendous success of over 250,000 users a day and hence, the founders has decided to expand its operations to Singapore in early 2014.
Sugar has discovered that convenience is an important factor for users when selecting a local business. (See Fig.1) Thus, as a city guide with its location-based features, it hopes to revolutionise the online shopping industry.
Project Problems and Objectives
Scope of Project
Project Deliverables
References
- ↑ Highest Smartphone Penetration Rate
- ↑ 2.0 2.1 Purchase Decision Cite error: Invalid
<ref>
tag; name "purchase decision" defined multiple times with different content