Difference between revisions of "Visualization of Consumer Satisfaction"
Line 1: | Line 1: | ||
= Project Scope = | = Project Scope = | ||
+ | |||
+ | Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. | ||
+ | This project explores these satisfaction levels. It uses the respondent level data from the Customer Satisfaction Index of Singapore (2008-2013) for the following sub-sectors: | ||
+ | |||
+ | MRT System | ||
+ | Public Buses | ||
+ | Taxi Services | ||
+ | Supermarkets | ||
+ | Hotels | ||
+ | Budget Airlines | ||
+ | The metrics that measure satisfaction includes: | ||
+ | |||
+ | Customer Expectations | ||
+ | Perceptions of Quality | ||
+ | Perceptions of Value | ||
+ | Customer Satisfaction | ||
+ | Complaint Behaviour | ||
+ | Customer Loyalty | ||
+ | The objective of this project is to produce a dashboard that shows market trends visually. | ||
+ | |||
+ | |||
== Weekly Progress == | == Weekly Progress == | ||
{| class="wikitable" | {| class="wikitable" | ||
|- | |- | ||
− | ! # !! Advisor Meeting !! Sponsor Meeting !! Progress Status !! Changes & Updates !! Follow up Actions | + | ! Week 1# !! Advisor Meeting !! Sponsor Meeting !! Progress Status !! Changes & Updates !! Follow up Actions |
|- | |- | ||
| Example || Example || Example || Example || Example || Example | | Example || Example || Example || Example || Example || Example |
Revision as of 14:57, 20 August 2014
Project Scope
Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. This project explores these satisfaction levels. It uses the respondent level data from the Customer Satisfaction Index of Singapore (2008-2013) for the following sub-sectors:
MRT System Public Buses Taxi Services Supermarkets Hotels Budget Airlines The metrics that measure satisfaction includes:
Customer Expectations Perceptions of Quality Perceptions of Value Customer Satisfaction Complaint Behaviour Customer Loyalty The objective of this project is to produce a dashboard that shows market trends visually.
Weekly Progress
Week 1# | Advisor Meeting | Sponsor Meeting | Progress Status | Changes & Updates | Follow up Actions |
---|---|---|---|---|---|
Example | Example | Example | Example | Example | Example |
Example | Example | Example | Example | Example | Example |
Example | Example | Example | Example | Example | Example |