Difference between revisions of "ANLY482 AY2016-17 T2 Group21 : PROJECT FINDINGS"
Jump to navigation
Jump to search
Line 69: | Line 69: | ||
2. Large growth of non-buyers in 2016, possibility due to offline referral | 2. Large growth of non-buyers in 2016, possibility due to offline referral | ||
</div> | </div> | ||
+ | |||
+ | <div>[[File:regbyweek.png|500px]] |
Revision as of 01:54, 23 February 2017
Exploratory Data Analysis
Understanding User Base
Our team brokedown Dressabelle's user base in three categories:
- Guest Customers (those that purchase without an account)
- Registered Customers (those that purchase with a registered account)
- Registered Customers (those that have an account but has never purchased anything)
Our team weighted customers according to their contribution towards Dressabelle's revenue.
![Customervalue.png](/ANLY482/img_auth.php/thumb/6/6e/Customervalue.png/500px-Customervalue.png)
Findings:
1. Top 25% of most valuable customers gives 72.52% of revenue
2. Top customers on average orders 12 times more than bottom tier customer
Understanding User Growth