Difference between revisions of "ANLY482 AY2016-17 T2 Group21 : PROJECT FINDINGS"
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total users
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<div style="font-size:16px"><b>Understanding User Base</b></div> | <div style="font-size:16px"><b>Understanding User Base</b></div> | ||
Our team brokedown Dressabelle's user base in three categories: | Our team brokedown Dressabelle's user base in three categories: | ||
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- Guest Customers (those that purchase without an account) | - Guest Customers (those that purchase without an account) | ||
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- Registered Customers (those that purchase with a registered account) | - Registered Customers (those that purchase with a registered account) | ||
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- Registered Customers (those that have an account but has never purchased anything) | - Registered Customers (those that have an account but has never purchased anything) | ||
Revision as of 01:47, 23 February 2017
Exploratory Data Analysis
Understanding User Base
Our team brokedown Dressabelle's user base in three categories:
- Guest Customers (those that purchase without an account)
- Registered Customers (those that purchase with a registered account)
- Registered Customers (those that have an account but has never purchased anything)
total users
Findings: ⅓ of total users do not make purchases
Findings:
1. Top 25% of most valuable customers gives 72.52% of revenue
2. Top customers on average orders 12 times more than bottom tier customer
Understanding User Growth
Findings:
1. Huge growth in 2013-14
2. Large growth of non-buyers in 2016, possibility due to offline referral
