Difference between revisions of "ANLY482 AY2016-17 T2 Group21 : PROJECT FINDINGS"
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total users
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| − | <div>[[File:Userbreakdown.png|500px]] <b> | + | <div>[[File:Userbreakdown.png|500px]] <b></b> total users |
<b>Findings:</b> ⅓ of total users do not make purchases | <b>Findings:</b> ⅓ of total users do not make purchases | ||
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2. Top customers on average orders 12 times more than bottom tier customer | 2. Top customers on average orders 12 times more than bottom tier customer | ||
</div> | </div> | ||
| + | |||
Revision as of 01:39, 23 February 2017
Exploratory Data Analysis
Understanding User Base
total users
Findings: ⅓ of total users do not make purchases
Findings:
1. Top 25% of most valuable customers gives 72.52% of revenue
2. Top customers on average orders 12 times more than bottom tier customer
Understanding User Growth
Findings:
1. Huge growth in 2013-14
2. Large growth of non-buyers in 2016, possibility due to offline referral
