Difference between revisions of "ANLY482 AY2016-17 T2 Group21 : PROJECT FINDINGS"
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42438 total users
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| − | <div style="font-size:22px"><b>Understanding User Growth</b></div> | + | <div style="font-size:22px"><b>Understanding User Growth</b> |
| + | <b>Findings:</b> | ||
| + | |||
| + | 1. Huge growth in 2013-14 | ||
| + | 2. Large growth of non-buyers in 2016, possibility due to offline referrals | ||
| + | |||
| + | </div> | ||
<div>[[File:userreg.png|600px]] | <div>[[File:userreg.png|600px]] | ||
Revision as of 01:37, 23 February 2017
Exploratory Data Analysis
Understanding User Base
42438 total users
Findings: ⅓ of total users do not make purchases
Findings:
1. Top 25% of most valuable customers gives 72.52% of revenue
2. Top customers on average orders 12 times more than bottom tier customer
Understanding User Growth
Findings:
1. Huge growth in 2013-14 2. Large growth of non-buyers in 2016, possibility due to offline referrals
