Difference between revisions of "ANLY482 AY2016-17 T2 Group 2 Project Overview"

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==<div style="background: #6A8D9D; line-height: 0.3em; font-family:helvetica;  border-left: #466675 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Project Overview</strong></font></div></div>==
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==<div style="background: #6A8D9D; line-height: 0.3em; font-family:helvetica;  border-left: #466675 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Project Background & Motivation</strong></font></div></div>==
 
<div style="margin:20px; padding: 10px; background: #ffffff; text-align:left; font-size: 95%;-webkit-border-radius: 15px;-webkit-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96); -moz-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);">
 
<div style="margin:20px; padding: 10px; background: #ffffff; text-align:left; font-size: 95%;-webkit-border-radius: 15px;-webkit-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96); -moz-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);">
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Jobsbank.gov.sg is a website administered by Workforce Singapore (WSG) to facilitate online job matching between Singapore-registered companies and local individuals (Singapore Citizens and Singapore Permanent Resident). Companies are able to advertise their job vacancies on the website and individuals can use it for their employment needs.
+
The evolvement of technology has introduced companies to leverage onto online platforms for customers to have the option of going online to meet their purchasing needs. In 2015, 82% of the Singapore population accesses the internet and online customers represents 41% of the population, according to Nielsen’s report. As companies realise the potential of the e-commerce field, they are increasingly establishing online sites for their customers and Kaiso Ticketing is one of them.<br><br>
−
In the job postings, skills that the companies are searching for are intertwined in the title, description and requirements. GovTech wants to leverage on this data to uncover new skillsets and existing skill mismatches of the labor market. This project seeks to analyze labor market trends by building a text analytics model using Python Natural Language Toolkit (NLTK). The purpose of the classifier is to extract and filter out the required skills from the job descriptions. Using this classifier model, GovTech will then be able to analyze the trends in skillsets required for job postings that are not applied and skills that are increasingly popular.  
+
Kaiso Ticketing launched its online ticketing site on 2016 that allows registered customers to book tickets online. The online ticketing site allows customers to purchase tickets for concert and musical performances. This site is an addition to the company’s phone ticketing lines, as part of its remote ticketing services. The online ticketing site serves to be a more convenient option for customers than its predecessors. The phone ticketing service requires customers to make a call and book a ticket through the hotline while the internet ticketing allows customers to login, select options for their ticketing on the website and submit the booking.<br><br>
 +
With the inclusion of this new initiative, Kaiso Ticketing is interested to understand the difference in the customer’s ticketing behaviour before and after the launch. This insight will serve great use to the customer engaging units to understand the characteristics of their customers and engage them better in the future marketing campaigns.
 +
In attracting the e-commerce market, companies sprout up to introduce online platforms as part of their existing services. For most companies, it has been a successful move and brought in a great array of customer base that the company never had before. While it makes sense that the new customer base will bring in new types of behavioural patterns, it is interesting to notice that existing customers also had a change in ticketing patterns. With the use of big data analytics and visualisation, menial transaction data becomes a surprise box of customer trends and our group is eager to unveil these surprises.
 
</div>
 
</div>
  
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==<div style="background: #6A8D9D; line-height: 0.3em; font-family:helvetica;  border-left: #466675 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Project Background</strong></font></div></div>==
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==<div style="background: #6A8D9D; line-height: 0.3em; font-family:helvetica;  border-left: #466675 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Project Objectives</strong></font></div></div>==
 
<div style="margin:20px; padding: 10px; background: #ffffff; text-align:left; font-size: 95%;-webkit-border-radius: 15px;-webkit-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96); -moz-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);">
 
<div style="margin:20px; padding: 10px; background: #ffffff; text-align:left; font-size: 95%;-webkit-border-radius: 15px;-webkit-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96); -moz-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);">
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MTI is concerned with the skills required by Singapore-based employers. They understand that there are high-paying jobs that no one is applying. A possible reason for that is because Singaporeans do not have such skills. In enabling Singapore to be a world class economy, MTI wants to know the sort of skills needed by the industry that is lacking in Singaporeans and fill the skill set gaps as required.
+
<p>This project aims to analyse customer purchasing behaviours and design a dashboard to assist Kaiso Ticketing’s customer engaging teams in coming up with better marketing strategies. The main questions that we aim to answer are when do customers purchase, what do they purchase and how much do they purchase.<br><br>
−
Furthermore, with the evolving technology, companies will require new types of skills from their employees. For example, ReactJS is an upcoming programming language that was not in the market until two years ago, but it is highly demanded by companies nowadays.
+
Thus, our main objectives are:
−
With this analysis, MTI hopes to come up with better policies and skills development training programs to build those skills in Singaporeans.
+
#To understand the differences in customer behaviour before and after the launch of the online ticketing site and propose appropriate recommendations
 +
#To analyse the behavioral patterns of the new customers from the online ticketing site
 +
</p>
 
</div>
 
</div>
  
 
==<div style="background: #6A8D9D; line-height: 0.3em; font-family:helvetica;  border-left: #466675 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Sponsor Background</strong></font></div></div>==
 
==<div style="background: #6A8D9D; line-height: 0.3em; font-family:helvetica;  border-left: #466675 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Sponsor Background</strong></font></div></div>==
 
<div style="margin:20px; padding: 10px; background: #ffffff; text-align:left; font-size: 95%;-webkit-border-radius: 15px;-webkit-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96); -moz-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);">
 
<div style="margin:20px; padding: 10px; background: #ffffff; text-align:left; font-size: 95%;-webkit-border-radius: 15px;-webkit-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96); -moz-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);">
−
<p><b>GovTech</b></p>
+
<p><b>Kaiso Ticketing</b></p>
−
<p>The role of GovTech or Government Technology Agency of Singapore is to co-create a technology enabled future and at the same time building smart nation capabilities and expertise. GovTech aims to harness the best info communications technologies to make a difference to the everyday lives of people in Singapore. Furthermore, they seek to improve the lives of citizens, promote innovation collaborations among enterprises and have stronger communities through a more responsive public service. </p>
+
Kaiso Ticketing is a ticketing service provider for concerts and musicals in Singapore. Established in 2001, Kaiso Ticketing has been collaborating and bringing in numerous independent performance gigs, both locally and overseas to the Singapore scene. Kaiso Ticketing operates mainly through their phone ticketing service, whereby ticket buyers call in to the customer service team to make their ticket booking for concerts and musicals. Additionally, Kaiso TIcketing has more than 20 authorised agents located throughout Southeast Asia, including Malaysia, Hong Kong, Taiwan and Indonesia.
−
<p><b>Ministry of Trade and Industry (MTI)</b></p>
 
−
<p>Ministry of Trade and Industry (MTI) provides economic growth and creates good jobs for Singaporeans. MTI aims for Singapore to be a leading global city with dynamic economy, world-class enterprises and innovative and productive SMEs. Furthermore, they seek to offer a conducive environment for enterprises to tap its diverse opportunities. These enterprises will then provide good jobs that are attractive to talent at all level.</p>
 
−
</div>
 
  
−
==<div style="background: #6A8D9D; line-height: 0.3em; font-family:helvetica;  border-left: #466675 solid 15px;"><div style="border-left: #FFFFFF solid 5px; padding:15px;font-size:15px;"><font color= "#F2F1EF"><strong>Project Objectives</strong></font></div></div>==
+
Kaiso Ticketing has recently launched their online ticketing service with aims to expand their outreach, provide convenience and increase awareness of independent concerts and musicals in the Southeast Asia region.
−
<div style="margin:20px; padding: 10px; background: #ffffff; text-align:left; font-size: 95%;-webkit-border-radius: 15px;-webkit-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96); -moz-box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);box-shadow: 7px 4px 14px rgba(176, 155, 121, 0.96);">
 
−
<p>The aim of our project is to analyse labour market trends by uncovering the skills required in job postings.
 
−
Thus, our project objectives are as follows:
 
−
#To build a text analytics model that extracts text from job postings in jobsbank.gov.sg and filter out a list of skills.
 
−
#To analyze current and upcoming skill trends based on the filtered list of skills.
 
−
</p>
 
 
</div>
 
</div>

Latest revision as of 21:45, 19 February 2017


HOME

 

FINDINGS

 

PROJECT DOCUMENTATION

 

PROJECT MANAGEMENT

 

ABOUT US

 

ANLY482 HOMEPAGE

Background Data Source Methodology

Project Background & Motivation

The evolvement of technology has introduced companies to leverage onto online platforms for customers to have the option of going online to meet their purchasing needs. In 2015, 82% of the Singapore population accesses the internet and online customers represents 41% of the population, according to Nielsen’s report. As companies realise the potential of the e-commerce field, they are increasingly establishing online sites for their customers and Kaiso Ticketing is one of them.

Kaiso Ticketing launched its online ticketing site on 2016 that allows registered customers to book tickets online. The online ticketing site allows customers to purchase tickets for concert and musical performances. This site is an addition to the company’s phone ticketing lines, as part of its remote ticketing services. The online ticketing site serves to be a more convenient option for customers than its predecessors. The phone ticketing service requires customers to make a call and book a ticket through the hotline while the internet ticketing allows customers to login, select options for their ticketing on the website and submit the booking.

With the inclusion of this new initiative, Kaiso Ticketing is interested to understand the difference in the customer’s ticketing behaviour before and after the launch. This insight will serve great use to the customer engaging units to understand the characteristics of their customers and engage them better in the future marketing campaigns. In attracting the e-commerce market, companies sprout up to introduce online platforms as part of their existing services. For most companies, it has been a successful move and brought in a great array of customer base that the company never had before. While it makes sense that the new customer base will bring in new types of behavioural patterns, it is interesting to notice that existing customers also had a change in ticketing patterns. With the use of big data analytics and visualisation, menial transaction data becomes a surprise box of customer trends and our group is eager to unveil these surprises.

Project Objectives

This project aims to analyse customer purchasing behaviours and design a dashboard to assist Kaiso Ticketing’s customer engaging teams in coming up with better marketing strategies. The main questions that we aim to answer are when do customers purchase, what do they purchase and how much do they purchase.

Thus, our main objectives are:

  1. To understand the differences in customer behaviour before and after the launch of the online ticketing site and propose appropriate recommendations
  2. To analyse the behavioral patterns of the new customers from the online ticketing site

Kaiso Ticketing

Kaiso Ticketing is a ticketing service provider for concerts and musicals in Singapore. Established in 2001, Kaiso Ticketing has been collaborating and bringing in numerous independent performance gigs, both locally and overseas to the Singapore scene. Kaiso Ticketing operates mainly through their phone ticketing service, whereby ticket buyers call in to the customer service team to make their ticket booking for concerts and musicals. Additionally, Kaiso TIcketing has more than 20 authorised agents located throughout Southeast Asia, including Malaysia, Hong Kong, Taiwan and Indonesia.

Kaiso Ticketing has recently launched their online ticketing service with aims to expand their outreach, provide convenience and increase awareness of independent concerts and musicals in the Southeast Asia region.

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