Difference between revisions of "ANLY482 AY2016-17 T1 Group4: Project Overview"
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==Background== | ==Background== | ||
| − | + | At Tokio Marine, serving happiness to customers has always been the main focus. As such, we at Team Insured have been tasked to assist Tokio Marine's customer base, specifically for the Life Insurance side of the business. | |
| + | <br><br> | ||
| + | The three main things that Tokio Marine requires our help for to do analysis on: | ||
| + | * Average Product Holdings per Customer | ||
| + | * Customer Segmentation | ||
| + | * Agent Segmentation. | ||
| + | <br> | ||
| + | Deeper analysis such as Need Based Analysis has also been requested. These are the three general objectives that are to be pursued for this project, so as to help Tokio Marine understand their customers better. | ||
<br> | <br> | ||
Revision as of 03:09, 3 September 2016
Background
At Tokio Marine, serving happiness to customers has always been the main focus. As such, we at Team Insured have been tasked to assist Tokio Marine's customer base, specifically for the Life Insurance side of the business.
The three main things that Tokio Marine requires our help for to do analysis on:
- Average Product Holdings per Customer
- Customer Segmentation
- Agent Segmentation.
Deeper analysis such as Need Based Analysis has also been requested. These are the three general objectives that are to be pursued for this project, so as to help Tokio Marine understand their customers better.
Data Source
Methodology
