Difference between revisions of "Uncovering Market-Insights for Charles & Keith: Data Preparation"

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To ensure that our market basket analysis to be accurate for the next phase of our practicum, our group has created a new variable name that is unique. The attribute “TransactionId” is not a unique identifier for each row of data because different StorName of different Region could have used the same TransactionID. Hence, our group has concatenated the StoreName and TransactionId to create a unique identifier.  
 
To ensure that our market basket analysis to be accurate for the next phase of our practicum, our group has created a new variable name that is unique. The attribute “TransactionId” is not a unique identifier for each row of data because different StorName of different Region could have used the same TransactionID. Hence, our group has concatenated the StoreName and TransactionId to create a unique identifier.  
  
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At the end of the data preparation, the dataset has 19 columns rather than 15 columns
 
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Revision as of 10:58, 28 February 2016

HOME   OVERVIEW   DATA PREPARATION   ANALYSIS   PROJECT MANAGEMENT   DOCUMENTATION
Data Preparation
DataPreparation.jpg

Our data set has 15 columns and 4,374,674 rows of data


Recoding of Columns

Country

Country.jpg

Since the dataset is the record from China, our group has decided to remove the attribute “Country”.

TransactionId

TID1.jpg
TID2.jpg

For attribute “TransactionId”, since it is a identifier, our group changed the data type from Numeric to Character.

Date

Date1.jpg
Date2.jpg

To prepare the data correctly, the Date attribute has to be changed. Using JMP Pro, we changed the setting of Date, Data Type from “Character” to “Numeric”. We also set the date format to “m/d/y”.

Materials

Mat1.jpg
Mat2.jpg

In the figure below, even though Ankle Boot and ANKLEBOOT are the same name, they are classified differently. This also applies to Ballerina and BALLERINA. Hence, our group has recoded attribute “Material” into a separate column named “Material 2” to ensure that materials of the same name are being grouped together

Subclass

SC1.jpg
SC2.jpg

Besides Materials, similar recoding work was also done to attribute “Subclass”, “Class” and “Size”. For “Subclass”, the PF in PF COVERED, PF OPEN TOE and PF PEEP TOE are all referring to PLATFORM.

Hence, We replaced all PF to PLATFORM.

Class

Class1.jpg
Class2.jpg

For attribute “CLASS”, upon further investigation, our group realise that PASSPORT HOLDER and PP HOLDER are the same thing. The same could be said about SHOULDER and SHOULDER BAG as well as SLING and SLING BAG. Hence, We recoded this names, to ensure that our analysis will be accurate in the future.

Size

S1.jpg
S2.jpg

For attribute “SIZE”, all the numerical values belong to Shoe sizes, while the rest refers to accessory sizes such as Necklace, Bags and Wallets etc. To prevent any confusion, our group recoded the size from “340” to “34” for all shoes sizes.

TransactionStoreID

TSID.jpg

To ensure that our market basket analysis to be accurate for the next phase of our practicum, our group has created a new variable name that is unique. The attribute “TransactionId” is not a unique identifier for each row of data because different StorName of different Region could have used the same TransactionID. Hence, our group has concatenated the StoreName and TransactionId to create a unique identifier.


Data Preparation
F1.jpg
F2.jpg

At the end of the data preparation, the dataset has 19 columns rather than 15 columns