Difference between revisions of "AY1516 T2 Team13 Natasha Studio Project Overview"
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| − | < | + | The main goal for our project would be to gain insights on the given data such that appropriate marketing strategies can be identified. Given that Natasha is run by someone who is both the business manager as well as an instructor himself, we hope to identify simple marketing tools which would require minimal resources. Our client also hopes that our analysis will be beyond a one time, but something that he can use with future data as well. Thus, our methodology will incorporate the continuity factor. |
| + | The following objectives has been identified:<br>1) Analyze key customer trends and associations<br>2) Identify the purchasing behavior of Natasha’s customers<br>3) Usage of an open-source software to allow our analysis to be used by client with future data | ||
Revision as of 23:05, 9 January 2016
| BACKGROUND | DATA | METHODOLOGY |
|---|
COMPANY BACKGROUND
Natasha was established in 2007. Founder, Larry Liu, started Natasha to help provide the younger generation with opportunities to grow and groom their own passions in various dance styles, namely Breakdancing, Hip Hop and K-Pop dance. Natasha has 3 main objectives:
1) To inculcate the passion and love for music and dance in youths
2) To provide training, grooming and employment opportunities to talented youths
3) To celebrate youth potential and talents via Natasha Studio events
MOTIVATION
Though the application of Analytics, we hope to offer Natasha viable business recommendations which would help them in the running of their business. Natasha is run by a husband and wife team, along with a small team of dedicated faculty members. Given that everyone, including Larry, conduct classes as well, there is little time devoted to the analysis of the business to gain an insight to possible opportunities and avenues to improve the business. Natasha has a steady stream of members ranging from students to NSF to working adults. Thus, with as many as 200 attendants every month, Natasha is looking for ways to further expand their business and market reach. Thus, the usage of data analytics would be useful in aiding Natasha towards this goal.
OBJECTIVES
The main goal for our project would be to gain insights on the given data such that appropriate marketing strategies can be identified. Given that Natasha is run by someone who is both the business manager as well as an instructor himself, we hope to identify simple marketing tools which would require minimal resources. Our client also hopes that our analysis will be beyond a one time, but something that he can use with future data as well. Thus, our methodology will incorporate the continuity factor.
The following objectives has been identified:
1) Analyze key customer trends and associations
2) Identify the purchasing behavior of Natasha’s customers
3) Usage of an open-source software to allow our analysis to be used by client with future data
