Difference between revisions of "ANLY482 AY2017-18T2 Group01: Project Management"
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Based on our insights we will be developing a recommendation plan for Eatigo which will enable the company to increase bookings | Based on our insights we will be developing a recommendation plan for Eatigo which will enable the company to increase bookings | ||
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We have prepared a work plan for our project as follows. This gantt chart will be reviewed after Week 2 once we receive our data, and week 3 once we consult our supervisor.<br /> | We have prepared a work plan for our project as follows. This gantt chart will be reviewed after Week 2 once we receive our data, and week 3 once we consult our supervisor.<br /> | ||
Revision as of 21:21, 25 February 2018
Step 1:
Understanding the Business Problem and Business Context:
We first wanted to gather all information related to the booking journey of customers and the key influencing factors. To do this we carried out the following steps:
1. Spoke with eatigo employees beyond our sponsor (Sales Lead and Marketing Lead)
2. Interviewed eatigo customers to understand their typical priorities and their customer journey.
Based on our understanding, we have mapped out the customer journey map as follows:
Step 2:
Data Preparation The next step involved zooming into the data sheets provided to us and understand each variable, it's sufficiency and relevance in helping us solve the business problem, and then preparing it for analysis. These were the steps in Data Preparation:
Due to confidentiality, we cannot share data details. For more information, please refer to our e-learn drop box or email us.
Step 3:
Model Preparation We plan to use clustering, market basket analysis and geospatial methods to derive our final clusters and recommendations. We are currently working on this.
Step 4:
Analysis and Insights Based on our insights we will be developing a recommendation plan for Eatigo which will enable the company to increase bookings
We have prepared a work plan for our project as follows. This gantt chart will be reviewed after Week 2 once we receive our data, and week 3 once we consult our supervisor.
[Our discussions with the sponsor, professor and amongst ourselves ]
