Difference between revisions of "ANLY482 AY2017-18T2 Group32: Project Overview"
Zycheng.2014 (talk | contribs) |
Zycheng.2014 (talk | contribs) |
||
| Line 54: | Line 54: | ||
With close to 100 brands of different medications under their belt and clients from the various medical sectors, it is an enormous challenge for anyone to monitor the performance of the sales of these products. Our sponsor wishes to be able to view and analyze the performance of her sales teams in order to provide a succinct business report to upper management. | With close to 100 brands of different medications under their belt and clients from the various medical sectors, it is an enormous challenge for anyone to monitor the performance of the sales of these products. Our sponsor wishes to be able to view and analyze the performance of her sales teams in order to provide a succinct business report to upper management. | ||
| − | |||
</div> | </div> | ||
| Line 87: | Line 86: | ||
<div style="background: #FFFFFF;border-style:solid; border-top:0px; border-width: 2px; border-color: #000000; padding: 1em; text-align: justify;"> | <div style="background: #FFFFFF;border-style:solid; border-top:0px; border-width: 2px; border-color: #000000; padding: 1em; text-align: justify;"> | ||
| + | |||
| + | Hence, this project aims to help the business better understand how the business has performed using an interactive data visualization dashboard. | ||
This project aims to provide clarity of what factors are more (or less) important in optimizing XXX's improvement efforts. Identifying these factors will play a key role in our prescriptive analytics to provide XXX with key business insights on 1) how to enhance customer satisfaction and 2) improve their ability to retain existing customers. The project deliverables include: | This project aims to provide clarity of what factors are more (or less) important in optimizing XXX's improvement efforts. Identifying these factors will play a key role in our prescriptive analytics to provide XXX with key business insights on 1) how to enhance customer satisfaction and 2) improve their ability to retain existing customers. The project deliverables include: | ||
Revision as of 21:11, 25 February 2018
Return to ANLY482 AY2017-18 Home Page
| Description | Data | Methodology |
With close to 100 brands of different medications under their belt and clients from the various medical sectors, it is an enormous challenge for anyone to monitor the performance of the sales of these products. Our sponsor wishes to be able to view and analyze the performance of her sales teams in order to provide a succinct business report to upper management.
Business question that we were working on, monthly business review of the following:
1) How does the business perform?
- Did we meet our renewal target rate of 95%?
- New account acquisition target rate of 5%?
- Recover lost account target rate of 30% target?
2) How does each Telesales team perform?
- Do they meet their call efficiency of 85% - call 85% of the target doctors in the call list?
- Does the call bring in revenue?
- Is the call list effective?
Hence, this project aims to help the business better understand how the business has performed using an interactive data visualization dashboard.
This project aims to provide clarity of what factors are more (or less) important in optimizing XXX's improvement efforts. Identifying these factors will play a key role in our prescriptive analytics to provide XXX with key business insights on 1) how to enhance customer satisfaction and 2) improve their ability to retain existing customers. The project deliverables include:
i. Industry best practices for driving customer satisfaction and loyalty
ii. Quantified key drivers of customer satisfaction (specific to XXX)
iii. Recommendations on how to improve customer satisfaction
We have identified the need to go beyond pricing strategies to maximize profit. There is a need for XXX to focus on ensuring consumers’ satisfaction to encourage returning patronage. It will focus on analyzing XXX's past interactions with consumers to improve overall customers’ experience. We will adopt a cradle-to-grave approach by analyzing customers’ interaction with XXX throughout their time on the site.
We will:
- identify factors that will severely influence a customer’s experience when shopping on XXX, and
- suggest recommendations on how XXX can improve their standard operating procedures to ensure customers’ satisfaction to retain their customers.
