Difference between revisions of "Arisaig Final Deliverable"

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<div style="background: #fee5d9; padding: 5px; font-weight: bold; line-height: 1em; text-indent: 15px; border-left: #cb181d solid 32px; font-size: 20px"><font color="#333333">PROJECT</font> <font color="#cb181d"> PROGRESS</font></div>
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<div style="background: #fee5d9; padding: 5px; font-weight: bold; line-height: 1em; text-indent: 15px; border-left: #cb181d solid 32px; font-size: 20px"><font color="#333333">OUR</font> <font color="#cb181d"> SPONSOR INTRODUCTION</font></div>
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<div style="background: #ffffff; padding: 5px; font-weight: bold; line-height: 1em; text-indent: 15px; border-bottom: #cb181d solid 2px; font-size: 18px"><font color="#333333">Final Application</font></div><br/>
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Research has been undertaken to:<br>
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Arisaig Partners (Asia) Pte Ltd is an independent investment management company established since 1996. With Singapore as their head office, they have expanded their presence into Hong Kong, Mumbai, United Kingdom and many more. Since establishment, Arisaig investment focuses exclusively on consumer sector.<br>
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1)    Understand what factors are of interest in understanding consumption patterns<br>
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2)    Determine what kind of visualizations are most ideal in displaying the change in trends over time<br>
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<div style="background: #fee5d9; padding: 5px; font-weight: bold; line-height: 1em; text-indent: 15px; border-left: #cb181d solid 32px; font-size: 20px"><font color="#333333">BUSINESS</font> <font color="#cb181d"> PROBLEMS</font></div>
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Yearly, Arisaig Partners holds a Consumer Symposium for potential clients around the globe. However, year after year they have been using the similar presentation format - powerpoint snapshots with excel charts. Using only tools meant for static visualisation they faced problems such as:
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'''(1)  Factors of Interest in Understanding Consumption Patterns'''<br>
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# Cluttered visualisation display
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# Visualisations are static and cannot show the impact of changing variables in forecasts
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An article by Minakshi Trivedi [1] discussed analysis performed on changes in consumer behavior patterns of healthy food. The article mentioned that both aggregated and disaggregated data should be taken into account when looking into trends. The article quoted an example that the baby food market (aggregated data) in 2006 saw a fairly flat sales growth from 2005 to 2006 and only a 3.1% increase in 2007. However, when the data is disaggregated, it can be seen that in the same time period, the growth of organic baby food sales saw a 16.4% jump followed by a 21.6% jump in 2007.The increase in popularity did not spill over to potato chips or other snack foods, and was thus unobservable at the aggregate level. Therefore, for our project, we should not only look at overall consumption patterns, but also consumption patterns in smaller product categories.
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# Disjointed visualisation that are unable to provide overview and comparison
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# Lack of dynamic visualisation to showcase how variables affect each other
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The same article also found that spatial relationships (spatial correlation, spatial causality or spatial interaction) have a significant importance in the consumption patterns. From their findings, they observed that areas that are in the same cluster produce similar test results. What this means for us is that countries that are geographically close to each other may display similar trends in consumption patterns because “near things are more related than distant things”. There is likely to be more interaction between countries that are geographically close to each other, and hence they are more likely to influence one another. This is an interesting point and we will observe if there is indeed such a pattern shown in our visualizations.
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# Clients are unable to interact with their charts and figures
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Arisaig Partners would like to increase the effectiveness of their presentation by allowing their clients to interact with the visualisations. Additionally, Arisaig Partners thinks that time is not utilised efficiently when much of the investment analyst time are spent teaching clienteles on how to read the charts.  
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Revision as of 15:13, 17 April 2015

Appannalogo.png Home Project Proposal Project Management Project Progress Final Deliverable


OUR SPONSOR INTRODUCTION

Arisaig Partners (Asia) Pte Ltd is an independent investment management company established since 1996. With Singapore as their head office, they have expanded their presence into Hong Kong, Mumbai, United Kingdom and many more. Since establishment, Arisaig investment focuses exclusively on consumer sector.

BUSINESS PROBLEMS

Yearly, Arisaig Partners holds a Consumer Symposium for potential clients around the globe. However, year after year they have been using the similar presentation format - powerpoint snapshots with excel charts. Using only tools meant for static visualisation they faced problems such as:

  1. Cluttered visualisation display
  2. Visualisations are static and cannot show the impact of changing variables in forecasts
  3. Disjointed visualisation that are unable to provide overview and comparison
  4. Lack of dynamic visualisation to showcase how variables affect each other
  5. Clients are unable to interact with their charts and figures

Arisaig Partners would like to increase the effectiveness of their presentation by allowing their clients to interact with the visualisations. Additionally, Arisaig Partners thinks that time is not utilised efficiently when much of the investment analyst time are spent teaching clienteles on how to read the charts.

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