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| − | [[File:Text1.png|500px]]<br/>
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| − | ''Chart 12: Text analytics data preparation''<br/>
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| − | Firstly, we need to format the search queries to lowercase form for standardization purposes. We do that by using Tableau’s ‘LOWER()’ function, filtering out two data sets: euromonitor’s data being “euromonitor_text_data” and lawnet’s data being “lawnet_text_data”.
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| − | [[File:Text2.png|500px]]<br/>
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| − | ''Chart 13: Text mining process''<br/>
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| − | After which we use SAS Enterprise Miner 14.1 to carry out text analytics. We import ‘euromonitor_text_data’ and ‘lawnet_text_data’ respectively by using the File Import function and running though the text mining process in Chart 13: Text mining process.
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| − | [[File:Text3.png|500px]]<br/>
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| − | ''Chart 14: Text Parsing Configuration''<br/>
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| − | We configure text parsing so that Parts of Speech such as ‘Aux’, ‘Conj’, ‘Det’, ‘Interj’, ‘Part’, ‘Prep’, ‘Pron’ and Types of Attributes including ‘Num’ and ‘Punct’ are all ignored.
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