Difference between revisions of "ANLY482 AY2016-17 T2 Group19 Findings"
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The main focus of Exploratory Data Analysis for the given dataset is to understand and to uncover any purchasing patterns relating to a variety of specific groups of customers. In that regard, our team has identified three main types of customers to focus on and has conducted their respective analyses as shown in the following diagram. | The main focus of Exploratory Data Analysis for the given dataset is to understand and to uncover any purchasing patterns relating to a variety of specific groups of customers. In that regard, our team has identified three main types of customers to focus on and has conducted their respective analyses as shown in the following diagram. | ||
[[File:EDA Overall Trends.png|500px|center]] | [[File:EDA Overall Trends.png|500px|center]] | ||
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<div style="text-align: justify;"> | <div style="text-align: justify;"> | ||
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Company J only sells products belonging to "Other Dermatologicals" subcategory and Company S only sells products belonging to "Vaccines, Antisera & Immunologicals" subcategory. These sales are compared to Company Z's own sales in those subcategories to better gauge their performance. Sales figures are not to be released in accordance to the terms and conditions of the NDA, however Company S sales has decreased while Company Z's sales have increased during 2014 - 2016, the opposite is observed for Company J where its own sales have increased while Company Z's sales have decreased. A possible explanation for the observed trend is that, demand for Company S's products is decreasing due to Company Z’s customers switching to their competitors products for better prices. | Company J only sells products belonging to "Other Dermatologicals" subcategory and Company S only sells products belonging to "Vaccines, Antisera & Immunologicals" subcategory. These sales are compared to Company Z's own sales in those subcategories to better gauge their performance. Sales figures are not to be released in accordance to the terms and conditions of the NDA, however Company S sales has decreased while Company Z's sales have increased during 2014 - 2016, the opposite is observed for Company J where its own sales have increased while Company Z's sales have decreased. A possible explanation for the observed trend is that, demand for Company S's products is decreasing due to Company Z’s customers switching to their competitors products for better prices. | ||
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| + | <div style="text-align: justify;"> | ||
| + | ==Sales Trends on a Product Level== | ||
| + | Analysis was conducted for categories of products which contributed 10% or more to the total sales aggregated for the years 2014 - 2016. | ||
| + | [[File:6 Category Sales.png|300px|center]] | ||
=<div style="background: #4d4d4d; padding: 20px; line-height: 0.1em; text-indent: 10px; font-size:20px; font-family: Trajan Pro; border-radius: 7px; border-bottom:3px solid #ba3749"><font color= #ffffff>Final</font></div>= | =<div style="background: #4d4d4d; padding: 20px; line-height: 0.1em; text-indent: 10px; font-size:20px; font-family: Trajan Pro; border-radius: 7px; border-bottom:3px solid #ba3749"><font color= #ffffff>Final</font></div>= | ||
Revision as of 16:58, 27 February 2017
Contents
Exploratory Data Analysis
Contextual Approach
The main focus of Exploratory Data Analysis for the given dataset is to understand and to uncover any purchasing patterns relating to a variety of specific groups of customers. In that regard, our team has identified three main types of customers to focus on and has conducted their respective analyses as shown in the following diagram.
Sales Trends for Company J and S
The names of these companies have been redacted in accordance to the terms and conditions of the Non-Disclosure Agreement (NDA). Nevertheless, Company Z has been engaged by various pharmaceutical companies who wish to utilise Company Z's distribution network by selling medical products on their behalf. A comparison of their sales trends against Company Z's sales trends was done so as to gauge their performance.
Company J only sells products belonging to "Other Dermatologicals" subcategory and Company S only sells products belonging to "Vaccines, Antisera & Immunologicals" subcategory. These sales are compared to Company Z's own sales in those subcategories to better gauge their performance. Sales figures are not to be released in accordance to the terms and conditions of the NDA, however Company S sales has decreased while Company Z's sales have increased during 2014 - 2016, the opposite is observed for Company J where its own sales have increased while Company Z's sales have decreased. A possible explanation for the observed trend is that, demand for Company S's products is decreasing due to Company Z’s customers switching to their competitors products for better prices.
Sales Trends on a Product Level
Analysis was conducted for categories of products which contributed 10% or more to the total sales aggregated for the years 2014 - 2016.
Final
Stuff
