Difference between revisions of "ANLY482 AY2016-17 T2 Group8: PROJECT PROPOSAL"

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== Motivation ==
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Currently, XYZ makes use of a unique ideation process for its content creation. However, we feel that this process can be improved with a data driven approach. By creating an actual documentation of what elements make up a good idea based on their historical data, XYZ will have a more structured ideation system that can be used to supplement their existing processes. This would increase the quality of ideas that are generated, that would translate to better articles and an improved bottom line for XYZ.
 
Currently, XYZ makes use of a unique ideation process for its content creation. However, we feel that this process can be improved with a data driven approach. By creating an actual documentation of what elements make up a good idea based on their historical data, XYZ will have a more structured ideation system that can be used to supplement their existing processes. This would increase the quality of ideas that are generated, that would translate to better articles and an improved bottom line for XYZ.
  
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== Meeting notes==
 
== Meeting notes==
 
== Future scope==
 
== Future scope==
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Revision as of 17:34, 5 January 2017

Jarvis.png

HOME

 

ABOUT US

 

PROJECT PROPOSAL

 

PROJECT FINDINGS

 

PROJECT MANAGEMENT

 

DOCUMENTATION

Background Data Methodology

Motivation

Currently, XYZ makes use of a unique ideation process for its content creation. However, we feel that this process can be improved with a data driven approach. By creating an actual documentation of what elements make up a good idea based on their historical data, XYZ will have a more structured ideation system that can be used to supplement their existing processes. This would increase the quality of ideas that are generated, that would translate to better articles and an improved bottom line for XYZ.

Objectives

  • To analyse Facebook Insights data and make recommendations based on findings
  • Geographic visualisation of likes by country (start/end) + Gender breakdown
  • Analysis: What topics posted on Facebook perform the best?
    • Key takeaway: these are the topics to focus on for the time being
  • Analysis: Organic reach vs Paid reach
    • Key takeaway: topics to “pay more”

Data

Facebook Insights Data [Duration withheld]

Methodology

Exploratory Data Analysis

Scope of Work

Work plan

References

Meeting notes

Future scope