Group11 proposal
Revision as of 23:11, 23 February 2020 by Lippeng.teo.2019 (talk | contribs)
Contents
Background
Google Analytics is a suite of analytical tools to provide insights on website access to aid businesses decisions. It allows businesses to profile their site visitors and how they interact with the website content. It provides Analytics Intelligence for quick answers to common metrics, numerous online reports on audience, advertising, acquisition, behaviour, conversion and user flow, and data analysis with data filtering, manipulation, segmentation and visualization features. A paid version "Google Analytics 360" provides more advanced eCommerce features on who are likely to convert to customers and how best to use the marketing dollars.
