Difference between revisions of "Group11 proposal"
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== Background == | == Background == | ||
Google Analytics is a suite of analytical tools to provide insights on website access to aid businesses decisions. It allows businesses to profile their site visitors and how they interact with the website content. It provides Analytics Intelligence for quick answers to common metrics, numerous online reports on audience, advertising, acquisition, behaviour, conversion and user flow, and data analysis with data filtering, manipulation, segmentation and visualization features. A paid version "Google Analytics 360" provides more advanced eCommerce features on who are likely to convert to customers and how best to use the marketing dollars. | Google Analytics is a suite of analytical tools to provide insights on website access to aid businesses decisions. It allows businesses to profile their site visitors and how they interact with the website content. It provides Analytics Intelligence for quick answers to common metrics, numerous online reports on audience, advertising, acquisition, behaviour, conversion and user flow, and data analysis with data filtering, manipulation, segmentation and visualization features. A paid version "Google Analytics 360" provides more advanced eCommerce features on who are likely to convert to customers and how best to use the marketing dollars. | ||
Revision as of 22:05, 23 February 2020
Contents
Background
Google Analytics is a suite of analytical tools to provide insights on website access to aid businesses decisions. It allows businesses to profile their site visitors and how they interact with the website content. It provides Analytics Intelligence for quick answers to common metrics, numerous online reports on audience, advertising, acquisition, behaviour, conversion and user flow, and data analysis with data filtering, manipulation, segmentation and visualization features. A paid version "Google Analytics 360" provides more advanced eCommerce features on who are likely to convert to customers and how best to use the marketing dollars.
