IS428 AY2019-20T2 Assign LIM PAO LING RACHEL

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SMU Library Services

Overview

Every 2 years, SMU libraries will conduct a comprehensive survey to provide an opportunity for faculty, students and staff to rate and comment various aspects of SMU library services. The survey aims at creating input that could possibly enhance existing services as well as to anticipate the emerging needs of SMU students, graduates, faculty and staff.
On the contrary, past library survey reports were not as comprehensive as intended, since the report consisted of numerous tables of data that could be better depicted with visualisations. The large amount of textual data collated poses as an issue when it comes to summarising data into a single visualisation, hence, appropriate categorising of charts and tables by performance metrics, importance metrics and other valuable metrics is key for an organised presentation of data. Visual Analytics is used to provide insight into the various level of services provided by SMU libraries that is perceived by 4 main groups:

1. Undergraduate Students
2. Postgraduate Students
3. Faculty Lecturers
4. School staff

Data Description

Data Attribute Data Description
Survey Statistic Questions
Campus
Which library is more frequented
StudyArea
The major area of study / research / teaching
Position
Either an undergraduate, postgraduate, faculty or school staff
ID
If the student is an international or not (applicable to non-exchange students)
HowOftenL
The frequency of visiting the library
HowOftenC
The frequency of visiting the campus
HowOftenW
The frequency of accessing library resources

(online articles, databases, ebooks)

Survey Rating Questions
NPS1
Likelihood of recommending library services to other students
I01 – I26
Importance factors that are rated by survey respondents
P01 – P27
Performance factors that are rated by the survey respondents
NA01 – NA26
Survey questions that are not applicable to the survey respondents
Comment1
Free text for survey respondents to suggest improvements or any other comments

Data Preparation

By referencing the Legend tab in the Raw Data excel file (Raw data 2018-03-07 SMU LCS data file – KLG), a reorganisation of data columns and rows were done to convert the coded data into textual representations. This is to ensure that there are readable headers when doing up the visualisations in Tableau. A general use of excel coding functions such as ‘VLOOKUP’, ‘HLOOKUP’ were used to match the legends to the specific header codes.

Screen Shot Data Cleaning Description
Excel prep1 reupload.png
Excel prep2.png
For dimensions:[ Campus, Position, Study Area, ID ] the use of HLOOKUP was done to create aliases for coded categorical data

=HLOOKUP(B3,'Legend (Categorised)'!$A$1:$R$8,2,FALSE)


For dimensions: [ I01 - I26 ] the use of VLOOKUP was done to match the legend aliases for the survey question codes (Importance factors) =VLOOKUP(J1,'Legend (Categorised)'!$A$10:$B$35,2,FALSE)


For dimensions: [ P01 - P27 ] the use of VLOOKUP was done to match aliases for the survey question codes (Performance factors) =VLOOKUP(AJ1,'Legend (Categorised)'!$A$36:$B$62,2,FALSE)


For dimensions: [ NA01 - NA26 ] the use of VLOOKUP was dones to match aliases for the survey question codes (NA factors) =VLOOKUP(BO1,'Legend (Categorised)'!$A$63:$C$89,3,FALSE)


Tableau load data.png
Creating Pivot columns for the Survey Questions & Ratings

Using keyboard functions (ctrl + shift + right arrow key) to highlight all columns (I01 – I26, P01 – P27, NA01 – NA26) and right-click to select the pivot grouping function in Tableau. The 2 new columns containing the various survey questions and respondent ratings per question are renamed to ‘SurveyQns’ and ‘Ratings’ respectively.


Tableau filter null.png
Filtering out NULL or 0 data from the raw data set

While matching the headers to the appropriate columns found in the excel data set, there were some ‘NULL’ or ‘0’ data discrepancy found. When uploading the re-organised data set into Tableau, the filter function was used. The various columns were added to the filter to select data that was to be excluded before any visualisations can be created.

Rename alias1.png
Rename alias2.png
Further adjustments to Data columns in Tableau:

Converted measures into dimensions: HowOftenW --- Frequency of Accessing Library Resources

HowOftenC --- Freq of Campus Visit

HowOftenL --- Freq of Library Visit

Ratings --- Ratings

Renamed aliases: Daily, Monthly, Weekly, Quarterly, Never

SurveyQns group1.png
SurveyQns group2.png
Categorising the Survey Questions using ‘create groups’

Each of the survey questions are categorised into 5 main topics:

1. Communication

2. Service Delivery

3. Facilities Equipment

4. Information Resources

5. Not Applicable (NA)

Findings


Undergraduates

 

Postgraduates

 

Faculty

 

Staff

Visualisation Insights