G1-Group12 Proposal

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Project Motivation

Our aim is to derive insights from profiling trade areas of individual pizza stores, to better understand the characteristics of a trade area that contribute to better sales. We began by digitising and delineating the existing operational trade areas, before analysing the points of interests within these trade areas, and comparing the characteristics of stores with high sales volume to that of stores with low sales volume, to generate insights for our client.

Project Objectives

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Data Collection

Data File	Description	Data Format	Purpose
GeoPackage
Taiwan_stores	Contains geo-coded stores	.gpkg	Find location of our stores
Administrative Boundaries
County MOI	Contains county area	.shp	Show boundary
Town MOI	Contains town area	.shp	Show boundary
Location Maps
CF-20171113寬62高90(鋁)	Trade area of store	.pptx	Used to find POIs inside
FG-20170523寬83高92(鋁)含框	Trade area of store	.pptx	Used to find POIs inside
HF2-20190402	Trade area of store	.pptx	Used to find POIs inside
HF-20171228寬80高100(鋁)	Trade area of store	.pptx	Used to find POIs inside
HF-20190402寬80高100(鋁)-new	Trade area of store	.pptx	Used to find POIs inside
HS-20150116寬70高92(鋁)含框	Trade area of store	.pptx	Used to find POIs inside
HS-20190515寬70高92(鋁)含框	Trade area of store	.pptx	Used to find POIs inside
MZ-20170523寬60高60(鋁)含框	Trade area of store	.pptx	Used to find POIs inside
PC-20171101寬67高93(鋁)	Trade area of store	.pptx	Used to find POIs inside
PJ-20171117寬60高90(木)	Trade area of store	.pptx	Used to find POIs inside
PK-20171107寬61高54(鋁)	Trade area of store	.pptx	Used to find POIs inside
PS-20171106寬76高90(木)含框	Trade area of store	.pptx	Used to find POIs inside
PW-20171114寬90高90(鋁)	Trade area of store	.pptx	Used to find POIs inside
SD-20171228寬80高54(鋁)含框	Trade area of store	.pptx	Used to find POIs inside
TI-20171230寬70高70(鋁)	Trade area of store	.pptx	Used to find POIs inside
YS-20171114寬62高90(鋁)	Trade area of store	.pptx	Used to find POIs inside
Points of Interest
Business	Contains locations of businesses	.shp	Used for analysis
CommSvc	Contains locations of community service facilities	.shp	Used for analysis
EduInsts	Contains locations of education institutions	.shp	Used for analysis
Entertn	Contains locations of entertainment facilities	.shp	Used for analysis
FinInsts	Contains locations of financial institutions	.shp	Used for analysis
Hospital	Contains locations of medical facilities	.shp	Used for analysis
MiscCategories	Contains locations of miscellaneous amenities	.shp	Used for analysis
ParkRec	Contains locations of parks and recreational areas	.shp	Used for analysis
Restrnts	Contains locations of restaurants	.shp	Used for analysis
Shopping	Contains locations of shopping malls	.shp	Used for analysis
TransHub	Contains locations of transport hubs	.shp	Used for analysis
TravDest	Contains locations of travel destinations	.shp	Used for analysis

Scope Of Work

Our team has been allocated 13 Stores in Taipei shown in the map below.

The 13 store codes are as follows:

Region	Store Code
New Taipei	CF FG HF HS MZ PC PJ PK PS PW SD TI YS

Project Schedule