Three horrible guys Project Report
Contents
Missing Area Analysis
As we observe the generated trade areas, it seems there are some areas which are not covered by any of the stores. Hence, we decided to analyse these areas.
Missing area 1
In the above figure, the uncovered area is 大安森林公园 which is a park. As it is not common to order a pizza to a park, being uncovered is to be expected.
Missing area 2
In the above figure, we do see buildings that are not in any trade area. Therefore, this uncovered area may have been omitted and should be fulfilled by one of the branches.
Store Sales Analysis
Store Sales Analysis The yearly store sales of IFC range from USD$6,809,445 - $13,863,637, with the branch YT being the lowest, and the branch MA having the highest sales. The median sales is branch SS, with USD$9597893.5
Overall Store sales
From the sales data that we have extracted and populated into the geopackage layer, we can then plot these data on the map for each store. It has been split into 5 classes of Quantile (Equal Count). Below is an illustration of the classes and histogram:
Symbology settings for overall sales
Bins settings for overall sales
Thematic map of overall Sales
Based on the following thematic map, we can see that the top performers are branches YW,MA,CA and the branches WT,CR,YT are the worst performers. Our recommendation in this case would be to look at the factors surrounding the top performers and apply said factors to the worst performers in order to boost their sales.
We were then interested in seeing if there were any spatial patterns based on sales, so we separated the areas into stores below/above median sales.
Splitting of values using median
Colour coding median split
Thematic map showing areas above/below median sales The map above reveals an interesting pattern, where the northern stores perform better than southern stores. Our suggestion would be to look at location based factors, such as type of buildings (residential/office) and see whether they vary between areas. It is also possible to look at connectivity with regards to road types, and see if accessibility is a problem for some stores.
