G2-Group13

PROPOSAL

POSTER

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PROJECT REPORT

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Project Motivation

Our client is a well-established in the food and beverage (F&B) industry internationally and has multiple shop outlets across Taiwan and would like us to find out the reasons for the difference in sales figures for different franchised outlets, whether factors like nearby presence of entertainment or presence of other food and beverage outlets would affect their sales.

To understand more about the assigned food outlets given to us, we researched on the background information of Miaoli and Taichung to find out more about the geological map of both Miaoli and Taichung.

Miaoli County is a county in the mid-northern cost of western Taiwan and has a population of 548,863 in the whole county. Miaoli City is the capital of the county and known as ‘Mountain Town’ due to the the number of mountains nearby. Miaoli is roughly diamond-shaped in appearance and the overall coastline of Miaoli is 54km long. (https://en.wikipedia.org/wiki/Miaoli_County)

Taichung is a special municipality in central Taiwan with a population of approximately 2.81million and is Taiwan’s 2nd most populated city. It is the core of Taichung-Changhua metropolitan area, which is the second largest in Taiwan. Taichung was formed when Taichung County merged with the provincial Taichung City to form the special municipality in 2010. Taichung has a land area of 2,21490km^2 and the Central Mountain Range lies just to the east of the city and the hills roll up to the north leading to Miaoli County. (https://en.wikipedia.org/wiki/Taichung).

Project Objective

Given the 13 outlets assigned to us and to achieve our project objectives, the team has decided to do the following: 1) Digitalize the map of trade areas pointed out by client 2) Delineate trade area 3) Set buffers of 2.5km, 3km and 3.5km for each trade area 4) Extract various Point of Interests (POI) within the trade area and within the buffers 5) Build a network data model around the trade areas. 6) Run Multiple Linear Regression (MLR) on the 3 buffer layers, original trade area and network analysis 7) Analyzing of MLR results to see how presence of POI can affect sales 8) Creating Poster 9) Creating of Project Report and Project Artefacts

Project Data

Data Folder Name	Data Format	Data Source	Purpose
Admin Boundary County MOI Town MOI Village MOI	Shapefile	Client/Prof Kam	To know outline of Counties, Towns and Villages of Taiwan
Places of Interest (POI) in Taiwan ATM Bank Bar or Pub Bookstore Bowling Centre Bus Station Business Facility Cinema Clothing Store Coffee Shop Commuter Rail Station Consumer Electronics Store Convenience Store Department Store Government Office Grocery Store Higher Education Hospital Hotel Industrial Zone Medical Service Nightlife Performing Arts Pharmacy Residential Area/ Building Restaurant School Shopping Specialty Store Sports Centre Sports Complex Train Station	Shapefile	Client/Prof Kam	To know different types of Places of Interest (POI) in Taiwan
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Scope of Work

Project Schedule