Difference between revisions of "G1-Group08 Proposal"

From Geospatial Analytics for Urban Planning
Jump to navigation Jump to search
 
(24 intermediate revisions by 2 users not shown)
Line 1: Line 1:
Proposal
+
[[File:G1 Group 8 Logo.png|center|250px]]
<!--
 
[[File:G1 Group 8 Logo.png|center|300px]]
 
 
<center>
 
<center>
 
{| style="background-color:#7FCBEB ;margin:0px 0px 0px 0px;width="100%" |
 
{| style="background-color:#7FCBEB ;margin:0px 0px 0px 0px;width="100%" |
Line 15: Line 13:
  
 
| style="font-family:Open Sans, Arial, sans-serif; font-size:15px; text-align: center; border-top:solid #BACAE8; border-bottom:solid #BACAE8" width="200px"  |   
 
| style="font-family:Open Sans, Arial, sans-serif; font-size:15px; text-align: center; border-top:solid #BACAE8; border-bottom:solid #BACAE8" width="200px"  |   
[[G1-Group08_Web_Maps|<font color="#000096"><strong>WEB MAPS</strong></font>]]
+
[[G1-Group08_Project Web Maps|<font color="#000096"><strong>WEB MAPS</strong></font>]]
 
| style="font-family:Open Sans, Arial, sans-serif; font-size:15px; text-align: center; border-top:solid #BACAE8; border-bottom:solid #BACAE8" width="200px"  |   
 
| style="font-family:Open Sans, Arial, sans-serif; font-size:15px; text-align: center; border-top:solid #BACAE8; border-bottom:solid #BACAE8" width="200px"  |   
[[G1-Group08_Project_Report|<font color="#000096"><strong>PROJECT REPORT</strong></font>]]
+
[[G1-Group08_Project Report|<font color="#000096"><strong>PROJECT REPORT</strong></font>]]
 
|}
 
|}
 
</center>
 
</center>
 
 
<br>
 
<br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Project Motivation</font></div>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Project Motivation</font></div>
  
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The client in this proposal is well established international F&B brand and owns a lot of outlets across different counties in Taiwan. This brings up a business question on what are the potential reasons that result in a different sales figure for the different franchised outlets.  
+
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The client in this proposal is well established international food and beverage (F&B) brand and owns a lot of outlets across different counties in Taiwan. This brings up a business question on what are the potential reasons that result in a different sales figure for the different franchised outlets and it is part of a marketing strategy for the client.
Therefore, in this project, our team is motivated to discover whether the location of the trade area influences the sales level of the various outlets in Taiwan. Our team will specifically focus on the analysis for the county of Changhua, Chiayi and Yunlin.
+
Therefore, in this project, our team is motivated to explore whether geographic segmentation and the location of the trade area influences the sales level of the various outlets in Taiwan. Psychographic segmentation may play a part as well since lifestyle in the county may affect the sales performance of the outlets. Our team will specifically focus on the analysis for the county of Changhua, Chiayi County, Chiayi City, and Yunlin.  
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">ChangHua</font></div>
 
<br><div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Changhua is known as "the granary of Taiwan". Changhua is famous as gateway to Lugang and isalso a great spot to enjoy a leisurely vacation in Taiwan, with many of the county's farms open for recreation. The town, in Changhua County, is Taiwan’s second-oldest urban center and was one of its three great ports through much of the Qing Dynasty.</font></div>
 
  
<br>
+
To understand more about the counties our team is assigned to, we carried out background information research and realised each of the counties has its own charms and sites to attract people to visit. Through identifying the Point of Interest (POI) types that are positioned near the store’s trade area in Taiwan and comparing the individual outlet’s sales performance, the team will be able to provide an analysis to the client regarding their positioning of the stores in the four counties. The team seeks to find out whether the different kinds of POI have any impact on the sales performance of the outlets in the different trade areas while ensuring they have a competitive edge over their competitor's food chain stores.
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">Yunlin</font></div><br>
 
<div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Yunlin is a county located at south-central part of Western Taiwan and is part of the Chianan Plain, a flat land known for its agriculture. Yunlin is well known for its rustic charm and high-quality agricultural products. Additionally, Yunlin's many temples attract tens of thousands of people every year. Yunlin has also nurtured a vibrant cultural industry.</font></div>
 
  
<br>
+
Another motivation that drives our team to choose this Business Profiling Project is the application of Geographic Information Systems (GIS) skills learnt in class into Taiwan context. Business Profiling is an area that our team is interested in so it will be an enriching experience to take on this project and work in collaboration real-time with the client from Taiwan. The team aims to suggest recommendations and strategies in this project that can aid the client in marketing to the potential consumers in the trade area while being able to drive their revenues and sales.  
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">Chiayi</font></div><br>
 
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif"> Chiayi is located in the plains of southwestern Taiwan. Chiayi City is a laid-back, friendly country town of around 270,000 people and is the access point for trips to the scenic mountain area of Alishan. Chiayi is fairly lacking for eye-catching tourist attractions, but it does offer its insights and charms to people who travel to there. Some places of worship attractions in Chiayi are Amitabha Temple and Chiayi Park and Botanical Gardens.</font></div>
 
<br><div style="border-bottom: #789DBF solid 3px; width: 96%;"></div>
 
Each of the counties has its own charms to attract people to visit. Through identifying the Point of Interest (POI) types that are positioned near the store’s trade area in Taiwan and comparing the individual outlet’s sales performance, the team will be able to provide an analysis to the client regarding their positioning of the stores in the three counties. The team seeks to find out whether the different kinds of POI have any impact on the sales in each of the outlets while ensuring they have a competitive edge over their competitor's food chain stores.
 
  
Another motivation that drives our team to choose this Business Profiling Project over the Master Plan Evaluation Project is the application of Geographic Information Systems (GIS) skills learnt in class thus far into Taiwan context. Business Profiling is an area that our team is interested in so it will be an enriching experience to take on this project and work in collaboration real-time with the client from Taiwan.
 
 
</font></div>
 
</font></div>
 
<br>
 
<br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Objectives</font></div>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Objectives</font></div>
 
<div style="width: 95%;">
 
<div style="width: 95%;">
<font size=3px; face="Open Sans, Arial, sans-serif">Following the allocation of <b>13 F&B stores</b> to the team, the team will utilise the datasets provided to achieve the outlined <b>project objectives</b>:  
+
<font size=3px; face="Open Sans, Arial, sans-serif">Following the allocation of <b>13 stores</b> to the team, the team will utilise the datasets provided to achieve the outlined <b>project objectives</b>:  
# Digitise the map and delineate the trade area of the F&B franchise outlets in Taiwan  
+
# Digitise the map with the application of QGIS (Geographic Information System Software)
# Identify the various Point of Interest (POI) and the number of POI types that are in close proximity to the individual outlet
+
# Delineate the trade area of the F&B outlets in Taiwan  
# Determine the business profile for each of the F&B outlets
+
# Set multiple buffer zones for each trade area
Analyse and evaluate how the presence of POI can affect the sales of the individual F&B outlet within the trade area.
+
# Identify the various Point of Interest (POI) that are in close proximity to the individual outlet
 +
# Analyse and evaluate how the presence of POI can affect the sales of the individual F&B outlet within the trade area
 +
# Build QGIS Web Maps to export and publish the maps to the web
 +
# Create poster to summarise the significant results and findings
 +
# Develop Project Report that contains the detailed research and analysis
 
Ultimately, the team will produce the project artifacts that contains the digitised maps of 13 stores as well as a detailed analysis of the stores’ profiles based on the POI within the trade area.
 
Ultimately, the team will produce the project artifacts that contains the digitised maps of 13 stores as well as a detailed analysis of the stores’ profiles based on the POI within the trade area.
 
</font>
 
</font>
Line 54: Line 46:
 
<br>
 
<br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Data</font></div>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Data</font></div>
<font size=3px; face="Open Sans, Arial, sans-serif">The following <b>datasets</b> applied to this project has been provided by Professor Kam with the permission from the F&B company.</font>  
+
<font size=3px; face="Open Sans, Arial, sans-serif">The following <b>datasets</b> applied to this project has been provided by Professor Kam with the permission from the client.</font>  
 
{| style="text-align: center;center;background: #093066; color: white; width: 95%;"
 
{| style="text-align: center;center;background: #093066; color: white; width: 95%;"
 
! style="width: 200px;" | Data Folder Name
 
! style="width: 200px;" | Data Folder Name
 
! style="width: 150px;" | Data Format
 
! style="width: 150px;" | Data Format
! style="width: 120px;" | Data Source
+
! style="width: 110px;" | Data Source
! style="width: 250px;"|Purpose
+
! style="width: 260px;"|Purpose
 
|-style=" text-align: left; text-indent: 15px;background: white; color: black; width: 100px;"
 
|-style=" text-align: left; text-indent: 15px;background: white; color: black; width: 100px;"
 
| Admin_boundary
 
| Admin_boundary
Line 65: Line 57:
 
*Town MOI
 
*Town MOI
 
*Village MOI
 
*Village MOI
||Shapefile||Client||Import the layers for easy tracing and digitising of the map
+
||Shapefile||Client / Professor Kam||Import the layers for easy tracing and digitising of the map
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| GeoPackage
 
| GeoPackage
Line 71: Line 63:
 
||GeoPackage|| Professor Kam||Contains the list of stores in Taiwan and extract the 13 allocated stores
 
||GeoPackage|| Professor Kam||Contains the list of stores in Taiwan and extract the 13 allocated stores
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
| Location_map||PowerPoint Slides|| Client||Consists of the stores’ trade area for the team to digitise the map
+
| Location_map||PowerPoint Slides||Client||Consists of the stores’ trade area for the team to digitise the map
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Point of Interest (POI)   
 
| Point of Interest (POI)   
Line 94: Line 86:
 
# Hospital
 
# Hospital
 
# Hotel
 
# Hotel
 +
# Industrial Zone
 
# Medical Service
 
# Medical Service
 +
# Nightlife
 +
# Performing Arts
 
# Pharmacy
 
# Pharmacy
 
# Residential Area/ Building
 
# Residential Area/ Building
Line 100: Line 95:
 
# School
 
# School
 
# Shopping
 
# Shopping
 +
# Specialty Store
 
# Sports Centre
 
# Sports Centre
 
# Sports Complex  
 
# Sports Complex  
 
# Train Station
 
# Train Station
|| Data Format||ShapeFile||Lists of POI for the team to identify within the trade area
+
||Shapefile||Client / Professor Kam||Lists of POI for the team to identify within the trade area
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
| Map Releases- Taiwan Release Notes||PDF||Client||Identify the POI’s facility code based on the facility description.
+
| Map Releases - Taiwan Release Notes||PDF||Professor Kam||Identify the POI’s facility code based on the facility description.
 
|}
 
|}
 
<br>
 
<br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Scope of Work</font></div>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Scope of Work</font></div>
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The workload has been divided up among the three members in the team so everyone will coordinate their completed work together afterwards. In this case, for delineating the trade area of each outlet, the work is being split up according to the county in Taiwan.
+
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The workload has been divided up among the three members in the team so everyone will coordinate their completed work together afterwards. In this case, for delineating the trade area of each outlet, the work is being split up according to the assigned county in Taiwan.
 
Therefore, each team member is responsible for 1 county respectively:
 
Therefore, each team member is responsible for 1 county respectively:
 
{| style="text-align: center;center;background: #093066; color: white; width: 30%;"
 
{| style="text-align: center;center;background: #093066; color: white; width: 30%;"
Line 115: Line 111:
 
! style="width: 10px;" | County
 
! style="width: 10px;" | County
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
| Su Yee||ChangHua
+
| Su Yee||Changhua
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Eddie||Yunlin
 
| Eddie||Yunlin
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
| Jim Meng||Chiayi
+
|rowspan="2" | Jim Meng||Chiayi County and Chiayi City
 
|}
 
|}
 
<br>
 
<br>
Line 128: Line 124:
 
! style="width: 10px;" | Store Code
 
! style="width: 10px;" | Store Code
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
| ChangHua||
+
| Changhua||
 
*XH
 
*XH
 
*YL
 
*YL
Line 141: Line 137:
 
* XL
 
* XL
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
| Chiayi||
+
| Chiayi County and Chiayi City||
 
* PU
 
* PU
 
* MX
 
* MX
Line 149: Line 145:
  
 
</font></div>
 
</font></div>
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Using QGIS, our team has digitised the maps for all the 13 outlets according to the stores' location map. Moreover, buffer distances of <b>2.5km, 3km and 3.5km</b> has been set for each of the trade areas in the three counties.</font></div><br>
+
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Using QGIS, our team has digitised the maps for all the 13 outlets according to the stores' location map. Moreover, multiple buffer zones with buffering distances have been set for each of the trade areas in the four counties. Our team will proceed to extract the significant POI that are present in the trade area and further analysis will be conducted to analyse how the POI types can affect the sales performance of the above mentioned outlets.</font></div><br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Schedule</font></div>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Schedule</font></div>
 
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The <b>Gantt Chart</b> that is shown below has been prepared by the team based on their own availability while keeping the tight deadlines of this project into consideration. All final deliverable of the project is expected to be submitted by Week 14.</font></div>
 
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The <b>Gantt Chart</b> that is shown below has been prepared by the team based on their own availability while keeping the tight deadlines of this project into consideration. All final deliverable of the project is expected to be submitted by Week 14.</font></div>
 
<br>[[File:G1 Group 8 Gantt Chart.png|1000px]]
 
<br>[[File:G1 Group 8 Gantt Chart.png|1000px]]
 
[[File:G1 Group 8 Gantt Chart Legend.png|left|150px]] 
 
[[File:G1 Group 8 Gantt Chart Legend.png|left|150px]] 
 
Proposal
 
 
[[File:G1 Group 8 Logo.png|center|300px]]
 
<center>
 
{| style="background-color:#7FCBEB ;margin:0px 0px 0px 0px;width="100%" |
 
 
| style="font-family:Open Sans, Arial, sans-serif;  font-size:15px; text-align: center; border-top:solid #BACAE8; border-bottom:solid #BACAE8" width="200px"  |
 
[[G1-Group08|<font color="#000096"><strong>HOME</strong></font>]]
 
 
| style="font-family:Open Sans, Arial, sans-serif; font-size:15px; text-align: center; border-top:solid #BACAE8; border-bottom:solid #FE0000" width="200px" |
 
[[G1-Group08_Proposal|<font color="#000096"><strong>PROPOSAL</strong></font>]]
 
 
| style="font-family:Open Sans, Arial, sans-serif; font-size:15px; text-align: center; border-top:solid #BACAE8; border-bottom:solid #BACAE8" width="200px"  | 
 
[[G1-Group08_Poster|<font color="#000096"><strong>POSTER</strong></font>]]
 
 
| style="font-family:Open Sans, Arial, sans-serif; font-size:15px; text-align: center; border-top:solid #BACAE8; border-bottom:solid #BACAE8" width="200px"  | 
 
[[G1-Group08_Web_Maps|<font color="#000096"><strong>WEB MAPS</strong></font>]]
 
| style="font-family:Open Sans, Arial, sans-serif; font-size:15px; text-align: center; border-top:solid #BACAE8; border-bottom:solid #BACAE8" width="200px"  | 
 
[[G1-Group08_Project_Report|<font color="#000096"><strong>PROJECT REPORT</strong></font>]]
 
|}
 
</center>
 
 
<br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Project Motivation</font></div>
 
 
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The client, which will be named as an international food and beverage (F&B) brand in this proposal is well established and owns a lot of outlets across different counties in Taiwan. This brings up a business question on what are the potential reasons that result in a different sales figure for the different franchised outlets.
 
Therefore, in this project, our team aims to find out whether the location of the trade area influences the sales level of the various International Food and Beverage (F&B) outlets in Taiwan. Our team will specifically focus on the analysis for the county of Changhua, Chiayi and Yunlin which are assigned to our team.
 
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">ChangHua</font></div>
 
<br><div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Changhua is known as "the granary of Taiwan". Changhua is famous as gateway to Lugang and isalso a great spot to enjoy a leisurely vacation in Taiwan, with many of the county's farms open for recreation. The town, in Changhua County, is Taiwan’s second-oldest urban center and was one of its three great ports through much of the Qing Dynasty.</font></div>
 
 
<br>
 
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">Yunlin</font></div><br>
 
<div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Yunlin is a county located at south-central part of Western Taiwan and is part of the Chianan Plain, a flat land known for its agriculture. Yunlin is well known for its rustic charm and high-quality agricultural products. Additionally, Yunlin's many temples attract tens of thousands of people every year. Yunlin has also nurtured a vibrant cultural industry.</font></div>
 
 
<br>
 
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">Chiayi</font></div><br>
 
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif"> Chiayi is located in the plains of southwestern Taiwan. Chiayi City is a laid-back, friendly country town of around 270,000 people and is the access point for trips to the scenic mountain area of Alishan. Chiayi is fairly lacking for eye-catching tourist attractions, but it does offer its insights and charms to people who travel to there. Some places of worship attractions in Chiayi are Amitabha Temple and Chiayi Park and Botanical Gardens.</font></div>
 
<br><div style="border-bottom: #789DBF solid 3px; width: 96%;"></div>
 
Each of the counties has its own charms to attract people to visit. Through identifying the Point of Interest (POI) types that are positioned near the store’s trade area in Taiwan and comparing the individual outlet’s sales performance, the team will be able to provide an analysis to the F&B corporation regarding their positioning of the stores in the three counties. The team seeks to find out whether the different kinds of POI have any impact on the sales in each of the outlets while ensuring they have a competitive edge over their competitor's food chain stores.
 
 
Another motivation that drives our team to choose this Business Profiling Project over the Master Plan Evaluation Project is we would like to apply the Geographic Information Systems (GIS) skills learnt in class thus far into Taiwan context. Business Profiling is an area that our team members take keen interest in so it will be an enriching experience to take on this project and work in collaboration real-time with the client from Taiwan.
 
</font></div>
 
<br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Objectives</font></div>
 
<div style="width: 95%;">
 
<font size=3px; face="Open Sans, Arial, sans-serif">Following the allocation of <b>13 F&B stores</b> to the team, the team will utilise the datasets provided to achieve the outlined <b>project objectives</b>:
 
# Digitise the map and delineate the trade area of the F&B franchise outlets in Taiwan
 
# Identify the various Point of Interest (POI) and the number of POI types that are in close proximity to the individual outlet
 
# Determine the business profile for each of the F&B outlets
 
Analyse and evaluate how the presence of POI can affect the sales of the individual F&B outlet within the trade area.
 
Ultimately, the team will produce the project artifacts that contains the digitised maps of 13 stores as well as a detailed analysis of the stores’ profiles based on the POI within the trade area.
 
</font>
 
</div>
 
<br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Data</font></div>
 
<font size=3px; face="Open Sans, Arial, sans-serif">The following <b>datasets</b> applied to this project has been provided by Professor Kam with the permission from the F&B company.</font>
 
{| style="text-align: center;center;background: #093066; color: white; width: 95%;"
 
! style="width: 200px;" | Data Folder Name
 
! style="width: 150px;" | Data Format
 
! style="width: 120px;" | Data Source
 
! style="width: 250px;"|Purpose
 
|-style=" text-align: left; text-indent: 15px;background: white; color: black; width: 100px;"
 
| Admin_boundary
 
*County MOI
 
*Town MOI
 
*Village MOI
 
||Shapefile||Client||Import the layers for easy tracing and digitising of the map
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| GeoPackage
 
*Taiwan Stores
 
||GeoPackage|| Professor Kam||Contains the list of stores in Taiwan and extract the 13 allocated stores
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Location_map||PowerPoint Slides|| Client||Consists of the stores’ trade area for the team to digitise the map
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Point of Interest (POI) 
 
Located in <b>Northern, Centre and Southern </b> of Taiwan
 
# ATM
 
# Bank
 
# Bar or Pub
 
# Bookstore
 
# Bowling Centre
 
# Bus Station
 
# Business Facility
 
# Cinema
 
# Clothing Store
 
# Coffee Shop
 
# Commuter Rail Station
 
# Consumer Electronics Store
 
# Convenience Store
 
# Department Store
 
# Government Office
 
# Grocery Store
 
# Higher Education
 
# Hospital
 
# Hotel
 
# Medical Service
 
# Pharmacy
 
# Residential Area/ Building
 
# Restaurant
 
# School
 
# Shopping
 
# Sports Centre
 
# Sports Complex
 
# Train Station
 
|| Data Format||ShapeFile||Lists of POI for the team to identify within the trade area
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Map Releases- Taiwan Release Notes||PDF||Client||Identify the POI’s facility code based on the facility description.
 
|}
 
<br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Scope of Work</font></div>
 
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The workload has been divided up among the three members in the team so everyone will coordinate their completed work together afterwards. In this case, for delineating the trade area of each outlet, the work is being split up according to the county in Taiwan.
 
Therefore, each team member is responsible for 1 county respectively:
 
{| style="text-align: center;center;background: #093066; color: white; width: 30%;"
 
! style="width: 35px;" | Team Member
 
! style="width: 10px;" | County
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Su Yee||ChangHua
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Eddie||Yunlin
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Jim Meng||Chiayi
 
|}
 
<br>
 
<div style="border-left:#789DBF solid 4px; border-right:#789DBF solid 4px;border-top:#789DBF solid 4px;border-bottom:#789DBF solid 4px; width = 60%;">[[File:G1 Group 8 Taiwan Stores.png|center|700px]]</div>
 
There are <b>13 stores</b> allocated to our team and the respective store codes are :
 
{| style="text-align: center;center;background: #093066; color: white; width: 30%;"
 
! style="width: 35px;" | County
 
! style="width: 10px;" | Store Code
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| ChangHua||
 
*XH
 
*YL
 
*BD
 
*XT
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Yunlin||
 
* BK
 
* TO
 
* HU
 
* TL
 
* XL
 
|-style="text-align: left; text-indent: 15px;background: white; color: black"
 
| Chiayi||
 
* PU
 
* MX
 
* CQ
 
* JU
 
|}
 
 
</font></div>
 
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Using QGIS, our team has digitised the maps for all the 13 outlets according to the stores' location map. Moreover, buffer distances of <b>2.5km, 3km and 3.5km</b> has been set for each of the trade areas in the three counties.</font></div><br>
 
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 20px; width: 10%;"><font color="white">ChangHua</font></div>
 
<br><div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The outlets in ChangHua namely XH, YL, BD and XT has been digitised and buffer distances are applied as follows: </font></div>
 
{| style="text-align: center;center;background: #093066; color: white; width: 95%;"
 
|-
 
! colspan = "3"|Digitised Map
 
|-style=" text-align: left; text-indent: 15px;background: white; color: black;"
 
| colspan="3" style="text-align: center;" |
 
[[File:Digitised Map in ChangHua.png|center|500px]]
 
|-
 
| 2km Buffer
 
| 3km buffer
 
| 3.5km buffer
 
|-style=" text-align: left; text-indent: 15px;background: white; color: black;"
 
|img
 
|img
 
|img
 
|}
 
<br>
 
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 20px; width: 10%;"><font color="white">Yunlin</font></div><br>
 
<div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The Gantt Chart that is shown below has been prepared by the team based on their own availability while keeping the tight deadlines of this project into consideration. </font></div>
 
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 20px; width: 10%;"><font color="white">Chiayi</font></div>
 
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The Gantt Chart that is shown below has been prepared by the team based on their own availability while keeping the tight deadlines of this project into consideration. </font></div>
 
<br>
 
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Schedule</font></div>
 
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The <b>Gantt Chart</b> that is shown below has been prepared by the team based on their own availability while keeping the tight deadlines of this project into consideration. All final deliverable of the project is expected to be submitted by Week 14.</font></div>
 
<br>[[File:G1 Group 8 Gantt Chart.png|1000px]]
 
[[File:G1 Group 8 Gantt Chart Legend.png|left|150px]]
 
 
--!>
 

Latest revision as of 21:45, 21 November 2019

G1 Group 8 Logo.png

HOME

PROPOSAL

POSTER

WEB MAPS

PROJECT REPORT


Project Motivation
The client in this proposal is well established international food and beverage (F&B) brand and owns a lot of outlets across different counties in Taiwan. This brings up a business question on what are the potential reasons that result in a different sales figure for the different franchised outlets and it is part of a marketing strategy for the client.

Therefore, in this project, our team is motivated to explore whether geographic segmentation and the location of the trade area influences the sales level of the various outlets in Taiwan. Psychographic segmentation may play a part as well since lifestyle in the county may affect the sales performance of the outlets. Our team will specifically focus on the analysis for the county of Changhua, Chiayi County, Chiayi City, and Yunlin.

To understand more about the counties our team is assigned to, we carried out background information research and realised each of the counties has its own charms and sites to attract people to visit. Through identifying the Point of Interest (POI) types that are positioned near the store’s trade area in Taiwan and comparing the individual outlet’s sales performance, the team will be able to provide an analysis to the client regarding their positioning of the stores in the four counties. The team seeks to find out whether the different kinds of POI have any impact on the sales performance of the outlets in the different trade areas while ensuring they have a competitive edge over their competitor's food chain stores.

Another motivation that drives our team to choose this Business Profiling Project is the application of Geographic Information Systems (GIS) skills learnt in class into Taiwan context. Business Profiling is an area that our team is interested in so it will be an enriching experience to take on this project and work in collaboration real-time with the client from Taiwan. The team aims to suggest recommendations and strategies in this project that can aid the client in marketing to the potential consumers in the trade area while being able to drive their revenues and sales.


Project Objectives

Following the allocation of 13 stores to the team, the team will utilise the datasets provided to achieve the outlined project objectives:

  1. Digitise the map with the application of QGIS (Geographic Information System Software)
  2. Delineate the trade area of the F&B outlets in Taiwan
  3. Set multiple buffer zones for each trade area
  4. Identify the various Point of Interest (POI) that are in close proximity to the individual outlet
  5. Analyse and evaluate how the presence of POI can affect the sales of the individual F&B outlet within the trade area
  6. Build QGIS Web Maps to export and publish the maps to the web
  7. Create poster to summarise the significant results and findings
  8. Develop Project Report that contains the detailed research and analysis

Ultimately, the team will produce the project artifacts that contains the digitised maps of 13 stores as well as a detailed analysis of the stores’ profiles based on the POI within the trade area.


Project Data

The following datasets applied to this project has been provided by Professor Kam with the permission from the client.

Data Folder Name Data Format Data Source Purpose
Admin_boundary
  • County MOI
  • Town MOI
  • Village MOI
Shapefile Client / Professor Kam Import the layers for easy tracing and digitising of the map
GeoPackage
  • Taiwan Stores
GeoPackage Professor Kam Contains the list of stores in Taiwan and extract the 13 allocated stores
Location_map PowerPoint Slides Client Consists of the stores’ trade area for the team to digitise the map
Point of Interest (POI)

Located in Northern, Centre and Southern of Taiwan

  1. ATM
  2. Bank
  3. Bar or Pub
  4. Bookstore
  5. Bowling Centre
  6. Bus Station
  7. Business Facility
  8. Cinema
  9. Clothing Store
  10. Coffee Shop
  11. Commuter Rail Station
  12. Consumer Electronics Store
  13. Convenience Store
  14. Department Store
  15. Government Office
  16. Grocery Store
  17. Higher Education
  18. Hospital
  19. Hotel
  20. Industrial Zone
  21. Medical Service
  22. Nightlife
  23. Performing Arts
  24. Pharmacy
  25. Residential Area/ Building
  26. Restaurant
  27. School
  28. Shopping
  29. Specialty Store
  30. Sports Centre
  31. Sports Complex
  32. Train Station
Shapefile Client / Professor Kam Lists of POI for the team to identify within the trade area
Map Releases - Taiwan Release Notes PDF Professor Kam Identify the POI’s facility code based on the facility description.


Scope of Work
The workload has been divided up among the three members in the team so everyone will coordinate their completed work together afterwards. In this case, for delineating the trade area of each outlet, the work is being split up according to the assigned county in Taiwan.

Therefore, each team member is responsible for 1 county respectively:

Team Member County
Su Yee Changhua
Eddie Yunlin
Jim Meng Chiayi County and Chiayi City


G1 Group 8 Taiwan Stores.png

There are 13 stores allocated to our team and the respective store codes are :

County Store Code
Changhua
  • XH
  • YL
  • BD
  • XT
Yunlin
  • BK
  • TO
  • HU
  • TL
  • XL
Chiayi County and Chiayi City
  • PU
  • MX
  • CQ
  • JU
Using QGIS, our team has digitised the maps for all the 13 outlets according to the stores' location map. Moreover, multiple buffer zones with buffering distances have been set for each of the trade areas in the four counties. Our team will proceed to extract the significant POI that are present in the trade area and further analysis will be conducted to analyse how the POI types can affect the sales performance of the above mentioned outlets.


Project Schedule
The Gantt Chart that is shown below has been prepared by the team based on their own availability while keeping the tight deadlines of this project into consideration. All final deliverable of the project is expected to be submitted by Week 14.


G1 Group 8 Gantt Chart.png

G1 Group 8 Gantt Chart Legend.png