Macao Travels-Research Paper
Abstract
Macao’s tourism industry has always been one of the most important industries driving economic progress. In 2015, the Macao Government Tourism Office (MGTO) initiated the Macao Tourism Industry Development Master Plan project to build and manage its tourism economy and to provide a blueprint for the future development of Macao’s tourism industry over the next 15 years. This research project aims to improve and enhance the current efforts by aiding policymakers in recognizing visitor patterns. Using visualization tools, policymakers can make use of the interactive visualization to gather insights and better understand visitors’ arrivals patterns, preferences for accommodation, spending patterns and trends on Macao’s gaming industry. To achieve this, extensive data exploration, data cleaning, planning, storyboarding and development of the visualization is done. Key components of the visualization include a bar chart, line chart, stacked chart, combo chart, map chart, heatmap, and radar chart. Some key insights that policymakers can derive from the visualization are how the visitor’s arrival to Macao can affect spending, hotel occupancy rate and the number of hotels in Macao, allowing for better analysis and decision making to stimulate tourism growth.
Research Paper
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