Macao Travels-Research Paper
Abstract
Macao’s tourism industry has always been one of the most important industries driving economic progress. In 2015, the Macao Government Tourism Office (MGTO) initiated the Macao Tourism Industry Development Master Plan project to build and manage its tourism economy, as well as to provide a blueprint for the future development of Macao’s tourism industry over the next 15 years. This research project aims to improve and enhance the current efforts by aiding policymakers in recognizing visitor patterns. Using visualisation tools, policymakers can make use of the interactive visualisation to gather insights and better understand visitors’ arrival patterns, hotel preferences, spending patterns and trends on Macao’s gaming industry. To achieve this, extensive data exploration, data cleaning, planning, storyboarding and development of the visualisation is performed. Key components of the visualisation include a bar chart, line chart, stacked chart, combination chart, heatmap, and radar chart. Some key insights that policymakers can derive from the visualisation are how the visitor’s arrival to Macao can affect spending, hotel occupancy rate and the number of hotels in Macao, allowing for better analysis and decision making to stimulate tourism growth.
Research Paper
You can view our research paper here: Macao Travels Research Paper
