IS428-AY2019-20T1 Group09-Research Paper
EXECUTIVE SUMMARY
Abstract – The tourism industry in South Korea has always been of great importance to the Korean economy. Under the Ministry of Culture and Tourism of South Korea, Korean Tourism Organisation (KTO) currently oversees and promotes Korea as a vibrant tourism destination. In order to address the lack of an in-depth analysis platform, this research project aims to enhance the current implementations of KTO through an interactive and comprehensive visualization that provides insight on seasonal arrival patterns, trends in tourism attraction visits, as well as demographics and purpose in visit. Other than sourcing for relevant datasets, substantial data preparation, planning dashboards and implementation of visualization has been done. Key features include cycle plots, bar charts and geomap. With these in hand, KTO can derive various insights in order to identify areas that require further attention and investment to achieve its planned goals in the future.
RESEARCH PAPER
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