1819t1is428T6
Over the years, the tourism sector has been an essential part of South Korea’s growth, with over 17 million of foreign tourists having reached Korea in 2016. Under the Ministry of Culture and Tourism of South Korea, the Korea Tourism Organisation (KTO) currently oversees and promotes Korea as a vibrant and popular tourism destination through various strategic assignments. By 2022, some of the goals that KTO aims to reach is to receive earnings of USD$ 25 billion to boost its national economy, attract over 350 thousands of tourism industry employees, and become the best public enterprise.
With in this mind, KTO is currently working to improve the quality of tourism experience of international visitors and maximize the economic contribution in the long term.
Our main motivation in this research is to address the lack of a convenient and comprehensive platform to study the correlations and trends amidst South Korea’s rapidly growing and developing tourism industry.
Currently, Korea Tourism Organization (KTO) provides market reports and basic info-graphics to analyze large amounts of complex data through the website and annual reports. Having mentioned KTO’s goals before, it is essential to further identify areas that need attention and further investment and clarify seasonal patterns of international visitors.
Out of the many insights we can drive from the data set, we decided to focus on 3 main objects. The objectives we hope to address through this project are as follows:
- Gain overall insight on the monthly visitor arrivals and seasonal trend to South Korea over the last 10 years.
- Identify popular tourism destinations in different regions of Korea and the yearly trend in the tourism destinations.
- Gain insights on the purpose of visit and other demographic information of the international visitors.
By taking a look at these three information about the tourism, we would be able to understand the influx of visitors, why they come along with the places they visit when they come. This would allow us and the users of the application to know what season is the most popular, what tourist attraction is popular in each province etc.
