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| − | /* USER GUIDE */
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Revision as of 16:13, 6 August 2017
Turning Concrete Malls into Smart Malls (S-MALL):
A web-based analytics application for visualizing and mapping in-mall customer journeys and shopping behaviours
Team S-MALL: Chen Yun-Chen | Chiam Zhan Peng | Zheng Bijun
APPLICATION
Editing S-MALL Future Work (section)
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USER GUIDE
Part1: Movement Analysis
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Guidance
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- "Plot by" and "Segment by" dropdown are used for line chart. Select "Segment by" will show cycle plot accordingly.
- "View" and "View hour" dropdown are for selecting date and hour respectively and display the inter-flow movement and hexbin map for that selected date and hour.
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- Hover on any points on the line chart to display the tooltip for detailed information.
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- Hover on the chorddiagram to display the tooltip for detailed information.
- Example: There are 61 customers moving from 3F to 2F and 57 customers moving from 2F to 3F at selected time.
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- Zoom in by selecting area with left click hold and release as required and click on any hexbin for the selected hexbin to be captured.
- Click on "Show Detail" button to show the distribution of the selected hexbin. Members and Non-members count will be displayed.
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- Click on the bar chart to show detailed information such as their Device ID and number of counts.
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- "Count" means the customer stays in selected hexbin for how long (min) in selected time interval.
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Part2: Member Analysis
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Guidance
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- Selection "All" of Operating Hours: Displays Members records for during and outside operating hours.
- Selection "Normal" of Operating Hours: Displays Members records who only appear during operating hours (1000 to 2200).
- Selection "Outside" of Operating Hours: Displays Members records who appears outside of operating hours (1000 to 2200).
- Exclude dwell time less then: This slider control is for Shopper's Journey in Sunburst chart only. It is used to exclude those records which only stay in a particular floor for the selected minutes.
- Profile Count by: This control panel is for member distribution. Non-Unique Customers: Count by records. Unique Customers: Count by member ID.
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- Hover to see the path and relevant statistics.
- Example: There are 23 of 2.2k journeys which start from FLOOR M and go to FLOOR G then go to FLOOR 2.
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- Click on floor level to drill down to store level.
- Click on any store to show the relevant boxplot on the left for selected floor as following.
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- Select records you are interested in to show the relevant distribution(bar chart) as following.
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- The 3 bar charts will change automatically with the selected area. View the distribution of the Profile of Gender, Age Group and Card Type.
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Part3: Association Analysis
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Guidance
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- Set date range using radio button to see the plot of different months.
- Set parameters (support/confidence/min items) to generate the valid associations rules and render plot for Quadrant and Network graph.
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- Investigate the ranked number of transactions of members.
- Hover over any of the selected bar to view the number of transactions; it will show only relevant rules and fade out non-relevant rules in the quadrant.
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- Visualize the associations rules among departments based on selected 3 parameters. Department are illustrated using nodes in circle and directional arrows using edge.
- Hover over any of the node (circle) in the network graph; it will show only relevant rules and fade out non-relevant rules in the quadrant graph.
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- Analyze the competitive position of different rules based on selected 3 parameters.
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- Click on "Table" to show detailed information such as Chi-square value of different rules based on set parameters.
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