S-MALL User Guide

Turning Concrete Malls into Smart Malls (S-MALL):
A web-based analytics application for visualizing and mapping in-mall customer journeys and shopping behaviours

Team S-MALL: Chen Yun-Chen | Chiam Zhan Peng | Zheng Bijun

Overview

Application

Poster

User Guide

APPLICATION

Movement Analysis

Member Analysis

Association Analysis

USER GUIDE

Part1: Movement Analysis

Screenshot	Guidance
	"Plot by" and "Segment by" dropdown are used for line chart. Select "Segment by" will show cycle plot accordingly. "View" and "View hour" dropdown are for selecting date and hour respectively and display the inter-flow movement and hexbin map for that selected date and hour.
	Hover on any points on the line chart to display the tooltip for detailed information.
	Hover on the chorddiagram to display the tooltip for detailed information. Example: There are 61 customers moving from 3F to 2F and 57 customers moving from 2F to 3F at selected time.
	Zoom in by selecting area with left click hold and release as required and click on any hexbin for the selected hexbin to be captured. Click on "Show Detail" button to show the distribution of the selected hexbin. Members and Non-members count will be displayed.
	Click on the bar chart to show detailed information such as their Device ID and number of counts.
	"Count" means the customer stays in selected hexbin for how long (min) in selected time interval.

Part2: Member Analysis

Screenshot	Guidance
	Selection "All" of Operating Hours: Displays Members records for during and outside operating hours. Selection "Normal" of Operating Hours: Displays Members records who only appear during operating hours (1000 to 2200). Selection "Outside" of Operating Hours: Displays Members records who appears outside of operating hours (1000 to 2200). Exclude dwell time less then: This slider control is for Shopper's Journey in Sunburst chart only. It is used to exclude those records which only stay in a particular floor for the selected minutes. Profile Count by: This control panel is for member distribution. Non-Unique Customers: Count by records. Unique Customers: Count by member ID.
	Hover to see the path and relevant statistics. Example: There are 23 of 2.2k journeys which start from FLOOR M and go to FLOOR G then go to FLOOR 2.
	Click on floor level to drill down to store level. Click on any store to show the relevant boxplot on the left for selected floor as following.
	Select records you are interested in to show the relevant distribution(bar chart) as following.
	The 3 bar charts will change automatically with the selected area. View the distribution of the Profile of Gender, Age Group and Card Type.

Part3: Association Analysis

Screenshot	Guidance
	Set date range using radio button to see the plot of different months. Set parameters (support/confidence/min items) to generate the valid associations rules and render plot for Quadrant and Network graph.
	Investigate the ranked number of transactions of members. Hover over any of the selected bar to view the number of transactions; it will show only relevant rules and fade out non-relevant rules in the quadrant.
	Visualize the associations rules among departments based on selected 3 parameters. Department are illustrated using nodes in circle and directional arrows using edge. Hover over any of the node (circle) in the network graph; it will show only relevant rules and fade out non-relevant rules in the quadrant graph.
	Analyze the competitive position of different rules based on selected 3 parameters.
	Click on "Table" to show detailed information such as Chi-square value of different rules based on set parameters.