ISSS608 2016-17 T1 Assign2 XU Qiuhui

Data Sources

Dataset from UCI, Survey of faculty members from two Spanish universities on teaching uses of Wikipedia

Source: E. Aibar, J. Lladós, A. Meseguer, J. Minguillón (jminguillona[at]uoc[dot]edu), M. Lerga. Universitat Oberta de Catalunya, Barcelona, Spain.

Theme of Interest and Motivation

This Analysis aims to find out overall impressions of different user segments on Wikipedia and their use behavior according to high dimensional survey question answers. Then propose recommendations for Wikipedia's future development. In this analysis, we'll mainly answer the following questions：

1. In this survey, what's the overall estimation people make on Wikipedia
2. What's the relationships between user impressions and user behaviors.
3. What's the relationships between user behaviors and external environments.

Data Preparation

Transfer Data Type

Variables	Original Data Type	Transferred Data Type	Reason
Gender	Numeric	Categorical	According to dataset dictionary, gender is meaningless while using numeric value to do analysis.
PhD	Numeric	Categorical	According to dataset dictionary, PhD is meaningless while using numeric value to do analysis.
University	Numeric	Categorical	According to dataset dictionary, University is meaningless while using numeric value to do analysis.
YearsExp	Categorical	Numeric	Years of experience should be continuous data, so that we can firstly bin them into several groups, then use groups to classify them.

Bin Numeric Data

Variables	Original	Transferred Variables	Formula
Age		Age(bin)	If(:AGE <= 30,"20~30",If(:AGE <= 40,"30~40",If(:AGE <= 50,"40~50",If(:AGE <= 60,"50~60","60~70"))))
YearsExp		YearsExp(bin)	If( :YEARSEXP <= 10,"0~10",If( :YEARSEXP <= 20,"10~20",If( :YEARSEXP <= 30,"20~30","more than 30")))

Group Categorical Data

Transform all survey question answers with 1-5 scores to “High, Mid, Low” degree.

Scores	Degree
1	Low
2	Low
3	Mid
4	High
5	High

Inset New Column

Insert a new column, User ID to uniquely represent one user in the dataset.

Variable	Data Type	Example	Description
UserID	Categorical	“U1”, “U2” …” U913”	Each User ID uniquely identifies a user in the dataset.

Visualization

Parallel Set

Analysis

Users Overview

1. Among people who respond to the survey, number of people with and without PhD degree are comparable, while those who don't hold a PhD degree are relatively higher.
2. As years of experience increase, number of respondents decrease.
3. Almost half of respondents come from unknown domain, others mainly come from arts & humanities, engineering and law.
4. Among all respondents, number of Adjunct are dominant.

User impressions and behaviors

Overall Impressions

We selected 4 dimensions, usefulness, ease of use, enjoyment, and quality, to see score distribution and average score to get to know people's overall impression on Wikipedia. As we can see, generally, average scores are higher than 3, which is median value. So we consider, overall, people has a positive impression on Wiki. Then we Drill down to each detailed dimension. For quality, it's the lowest on average, and also has fewer responds as score increases. So among usefulness, quality, ease of use, and enjoyment, we consider quality is Wikipedia's weakest feature. For perceived ease of use, responders gave the highest rates.

According to the barchart above, we find PEU2 got the highest average score as well as the highest number of score 5. So here we use treemap to generate user segments to find out which segments are most satisfied with Wikipedia. In the treemap, we use three dimensions, domain, UOC position and gender to draft segments and use average score to differentiate coloring. Those little square with orange and burgundy colors are most unsatisfied segments, they are in Health Science and Law & Politics domain.

Relationships

There’s a large proportion of UOC faculties who don’t use Wikipedia to teach but have a very good impression on Wiki, we consider they’re the most potential users.

Information on Wikipedia are considered updated and relatively reliable, but still considered with lower quality than other educational resources.

Even though wiki is considered with lower quality, users still trust in its editing system.

User behaviors and external environments

External environments tend to have huge influences on behavioral intention. Form the parallel set we can clearly get that almost all people whose colleagues don’t use wiki and are not consider well on wiki are not intended to use wiki in teaching in the future.

Key Findings

1. Overall, people have a positive impression on Wiki. Quality is Wikipedia's weakest feature.
2. There’s a large proportion of UOC faculties who don’t use Wikipedia to teach but have a very good impression on Wiki, we consider they’re the most potential users.
3. Information on Wikipedia are considered updated and relatively reliable, but still considered with lower quality than other educational resources.
4. Even though wiki is considered with lower quality than other educational resources, users still trust in its editing system.
5. External environments, especial colleagues’ comments and behavior, tend to have huge influences on behavioral intention.

Tools Utilized

1. High-D - For initial data exploration and analysis
2. JMP 12, MS Excel – For data preparation
3. d3.js, Tableau, Treemap - For data visualization