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IS480 Team wiki: 2015T2 T-Club Project Overview

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Home Team T-Club Project Overview Project Management Project Documentation
Project Description X Factor Project Stakeholders Project Motivation Project Deliverables Project Scope
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T-Club works with Salesforce to a build an e-commerce platform for Trunk Club (Asia) to create a highly personalised experience for shoppers. Unlike most online retail websites, Trunk Club provides "Your Own Personal Online Stylist" services to offer fashion decision.

This platform allows designers to reach out beyond their own countries to the rest of the ASEAN region. Moreover, Trunk Club possesses a team of dedicated stylist to assist shoppers, achieving their desired looks by identifying their taste via the information that they have provided during registration. Stylist can also stay connected with shoppers by extracting customer’s information from their social media activities to have a better understanding of the shopper’s behaviour.

Salesforce, a cloud solution provider manages the whole business process of Trunk Club from managing customer records which includes the sales activities, orders and stylist assignment. Salesforce’ technology will enable us to deliver the value proposition of Trunk Club (Asia).


Updated as of 09 Feb 2015
Change in Project Requirements and Scope

Salesforce will be working with T-club to build an e-commerce platform for Kaleea which aims to create a convenient shopping experience for ladies between the age of 20 to 35 years old. Unlike most online e-commerce, Kaleea provides a loyalty membership program and product suggestions to enhance user shopping experiences. Similarly to the previous scope of the project, T-club will leverage on Salesforce to manage the business process of Kaleea by Managing User Accounts, Inventories, Orders and payment.

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  • Leveraging on Salesforce to create a web application that serves to help our help our client to easier manage users, orders and inventories.

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Target Audience

  • Middle and upper class ladies in their 30s to 50s.
  • Trunk Club aims to bring designer quality clothes from all around the region to various middle to high-end society ladies around the region as well.
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Unlike traditional ecommerce, Trunk Club has its own unique value proposition to get its market share. In comparison with other fashion/apparel industry, Trunk Club can face challenges and obstacles to target its customers from strong players like Asos, Zalora and other ecommerce sites. Trunk Club however, provides more for its customers:
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Currently, online styling services are not available in Asia. As a result, customer has to make their way down to the physical store to seek fashion advice from their personal stylist, which is time consuming. Personal stylist is also experiencing problems in managing customer profiles because everything is done manually and information is incoherent between departments.

Trunk club seeks to provide a less tedious and customised shopping experience by improving the operational process of enabling stylists to have instant access to customer information, making hand-selection of outfits easier and faster. On top of that, this personalised service could achieve customer satisfaction by allowing real time interaction between stylist and customer to understand their needs and to gather feedbacks.

With salesforce, it streamlines the entire business process by allowing easy integration and communication of trunk club’s data within the organisation.


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Create a responsive web application (Asia Edition) with shopping cart capability in addition from the existing Trunk Club. User Interfaces will also be enhanced to be more intuitive and easy to use. This web application also enables better communication and flow of information, feedbacks and resource directly between the departments (Sales, Marketing, inventory, Customer Relationship) seamlessly.


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Updated as of 5th Feb 2015: Change in requirements and scope due to change in client

Version 1
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