Difference between revisions of "IS480 Team wiki: 2015T2 T-Club Project Overview"
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<table style="font-weight:bold; text-transform:uppercase; letter-spacing:-0.06em; font-family:Helvetica; background-color:#fff; color:#000; width:100%; text-align:center; border-top:2px solid #fff;" height="200px" cellspacing="10px"> | <table style="font-weight:bold; text-transform:uppercase; letter-spacing:-0.06em; font-family:Helvetica; background-color:#fff; color:#000; width:100%; text-align:center; border-top:2px solid #fff;" height="200px" cellspacing="10px"> | ||
<tr> | <tr> | ||
− | <td>[[File:T-clublogo.png]]</td> | + | <td>[[File:T-clublogo.png|250px]]</td> |
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− | <table style="width:100%; font-weight:bold; text-transform:uppercase; letter-spacing:-0.06em; font-family:Helvetica; background-color:# | + | <table style="width:100%; font-weight:bold; text-transform:uppercase; letter-spacing:-0.06em; font-family:Helvetica; background-color:#505050; color:#fff; width:100%; text-align:center;" height="60px" cellspacing="15px"> |
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− | <td width="20%" style="border:8px double white; ">[[IS480 Team wiki: 2015T2 T-Club|Home]]</td> | + | <td width="20%" style="border:8px double white; ">[[IS480 Team wiki: 2015T2 T-Club|<span style="color:#FFF">Home</span>]]</td> |
<td width="20%" style="border:8px double white; ">[[IS480 Team wiki: 2015T2 T-Club Team T-Club|<span style="color:#FFF">Team T-Club</span>]]</td> | <td width="20%" style="border:8px double white; ">[[IS480 Team wiki: 2015T2 T-Club Team T-Club|<span style="color:#FFF">Team T-Club</span>]]</td> | ||
<td width="20%" style="border:8px double white; background:rgba(255,255,255,0.5);">[[IS480 Team wiki: 2015T2 T-Club Project Overview|<span style="color:#FFF">Project Overview</span>]]</td> | <td width="20%" style="border:8px double white; background:rgba(255,255,255,0.5);">[[IS480 Team wiki: 2015T2 T-Club Project Overview|<span style="color:#FFF">Project Overview</span>]]</td> | ||
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− | <table style="width:100%; font-weight:bold; text-transform:uppercase; letter-spacing:-0.06em; font-family:Helvetica; background-color:# | + | <table style="width:100%; font-weight:bold; text-transform:uppercase; letter-spacing:-0.06em; font-family:Helvetica; background-color:#01344e; color:#000000; width:100%; text-align:center; border:10px solid #01344e; border-top:0;border-bottom:0;" height="30px"> |
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− | <td width=" | + | <td width="15%" style="border:5px double white; ">[[#part1|<span style="color:white">Project Description</span>]]</td> |
− | <td width=" | + | <td width="15%" style="border:5px double white; ">[[#part6|<span style="color:white">X Factor</span>]]</td> |
− | <td width=" | + | <td width="15%" style="border:5px double white; ">[[#part2|<span style="color:white">Project Stakeholders</span>]]</td> |
− | <td width=" | + | <td width="15%" style="border:5px double white; ">[[#part3|<span style="color:white">Project Motivation</span>]]</td> |
− | <td width=" | + | <td width="15%" style="border:5px double white; ">[[#part4|<span style="color:white">Project Deliverables</span>]]</td> |
+ | <td width="15%" style="border:5px double white; ">[[#part5|<span style="color:white">Project Scope</span>]]</td> | ||
</tr> | </tr> | ||
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− | <table style="width:100%; font-family:Helvetica; background-color:#fff; color:#000; width:100%; text-align: | + | <table style="width:100%; font-family:Helvetica; background-color:#fff; color:#000; width:100%; text-align:left; border:10px solid #01344e; border-top:0; vertical-align:top;" height="200px" cellspacing="10" cellpadding="20"> |
<!--#########################################Description###########################################################################################--> | <!--#########################################Description###########################################################################################--> | ||
<tr> | <tr> | ||
− | <td> <span id="part1"></span> Project Description <br> < | + | <td width=80%><!-- [[File:t-clubprojdesc.png]]--> |
+ | |||
+ | <span id="part1"></span> | ||
+ | ==<div style="background: #ffffff; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px;text-transform:uppercase;letter-spacing:-0.1em;font-size:24px; border-bottom:solid 4px #ffffff; "><font color= #084856 size="14pt"><span id="part4"></span>Project Description</font></div>== | ||
+ | |||
+ | <p>T-Club works with Salesforce to a build an e-commerce platform for Form Asian Label also known as Trunk Club (Asia) to create a highly personalised experience for shoppers. Unlike most online retail websites, Trunk Club provides "Your Own Personal Online Stylist" services to offer fashion decision. </p> | ||
+ | <!-- local ASEAN fashion designers to come together and thrives in the local market.--> | ||
+ | <p>This platform allows designers to reach out beyond their own countries to the rest of the ASEAN region. | ||
+ | Moreover, Trunk Club possesses a team of dedicated stylist to assist shoppers, achieving their desired looks by identifying their taste via the information that they have provided during registration. Stylist can also stay connected with shoppers by extracting customer’s information from their social media activities to have a better understanding of the shopper’s behaviour.</p> | ||
+ | |||
+ | Salesforce, a cloud solution provider manages the whole business process of Trunk Club from managing customer records which includes the sales activities, orders and stylist assignment. Salesforce’ technology will enable us to deliver the value proposition of Trunk Club (Asia). | ||
+ | <br> | ||
+ | |||
+ | |||
+ | <p><font color="red">Updated as of 09 Feb 2015 | ||
+ | <br>Change in Project Requirements and Scope</font><br> | ||
+ | |||
+ | Salesforce works with T-club to build an e-commerce platform for <b>Kaleea</b> which aims to create a convenient shopping experience for ladies between the age of 20 to 35 years old. Unlike most online e-commerce, Kaleea provides a loyalty membership program and product suggestions to enhance user shopping experiences. | ||
+ | Similarly to the previous scope of the project, T-club will leverage on Salesforce to manage the business process of Kaleea by Managing User Accounts, Inventories, Orders and payment. | ||
+ | |||
+ | </p> | ||
+ | <p align="center"> [[File:Tclubdesc.PNG|500px]] [[File:TClub_business_process_final.PNG|500px]]</p> | ||
+ | |||
+ | |||
+ | </td> | ||
</tr> | </tr> | ||
− | |||
− | |||
− | |||
− | |||
− | + | <tr ><td width="100%" style="border-radius: 25px;" bgcolor="white" align="center"> | |
+ | {| class="wikitable" | ||
+ | |- | ||
+ | | [[Image:t-club_bizoverview.JPG|thumb|200px|Business Overview (Form Asian Label) Version 1]] | ||
+ | | [[Image:T-club_bizflow.JPG|thumb|200px|Process Flow (Form Asian Label) Version 1]] | ||
+ | |} | ||
+ | |||
+ | </td></tr> | ||
+ | |||
+ | |||
+ | |||
+ | <!--############################################# Market Research #################################################---> | ||
+ | <tr><td> | ||
+ | |||
+ | ==<div style="background: #ffffff; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px;text-transform:uppercase;letter-spacing:-0.1em;font-size:24px; border-bottom:solid 4px #ffffff; "><font color= #084856 size="14pt">Market Research</font></div>== | ||
+ | |||
+ | <p align="center">[[File:Tclubmr2.PNG|600px]] | ||
+ | [[File:Tclubmr3.PNG|600px]]</p><br> | ||
+ | |||
+ | |||
+ | </td></tr> | ||
+ | <!----------------------------------XFactor---------------------------------------------------------------> | ||
+ | <tr> | ||
+ | <td> <span id="part6"></span> | ||
+ | |||
+ | ==<div style="background: #ffffff; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px;text-transform:uppercase;letter-spacing:-0.1em;font-size:24px; border-bottom:solid 4px #ffffff; "><font color= #084856 size="14pt"><span id="part6"></span>X Factor</font></div>== | ||
+ | |||
+ | |||
+ | <!--[[File:T-club xfactor.png]]--> | ||
+ | |||
+ | <!--[[File:Tclubxfactor.jpg]]--> | ||
+ | <!-- | ||
+ | * Leveraging on Salesforce to create a web application that serves to help our help our client to easier manage users, orders and inventories.--> | ||
+ | <!--[[File:Tclub-xfactor.PNG]] | ||
+ | [[File:Tclub-xfactor(1).PNG]] | ||
+ | --> | ||
+ | |||
+ | |||
+ | * We Adapted fast! - We went LIVE with 10 Transaction within 1 Month from the date of change of client | ||
+ | * Great commercial values for any startups - Fully functional e-Commerce store with Shopping Cart, Product catalog, PayPal, Discount codes | ||
+ | * Value Add: Making use of predictive analytics to identify potential current consumer behaviour | ||
+ | |||
+ | {| class="wikitable" | ||
+ | |- | ||
+ | | [[Image:Tclub_usp.jpg|thumb|200px|Form Asian Label's Unique Selling Point]] | ||
+ | | | ||
+ | |} | ||
+ | </td></tr> | ||
+ | |||
+ | |||
+ | |||
+ | |||
+ | |||
+ | <!-- | ||
+ | * Middle and upper class ladies in their 30s to 50s.<br> | ||
+ | * Trunk Club aims to bring designer quality clothes from all around the region to various middle to high-end society ladies around the region as well. | ||
+ | * Establish a platform to allow ASEAN designers to come together and thrives in the local market.<br/> | ||
+ | * Stylist hand-select the clothes to suit customers’ style or choices upon paying a monthly subscription.<br/> | ||
+ | * Allow home try-on of clothes with no obligation of paying. Customers could keep the clothes that are sent for them or simply place it back if it is not preferred. | ||
+ | * The delivery will be fulfilled within 3 working days and are charged near cost margin for what they took. | ||
+ | * Aims for over 50,000 users and support each stylist to manage over 500 assignments monthly. | ||
+ | * Target to achieve 28% revenue from ladies. | ||
+ | |||
+ | </p>--> | ||
+ | |||
+ | |||
+ | |||
+ | <!--##########################################################################################################################--> <tr> | ||
+ | <td> <span id="part1"></span> | ||
+ | |||
+ | ==<div style="background: #ffffff; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px;text-transform:uppercase;letter-spacing:-0.1em;font-size:24px; border-bottom:solid 4px #ffffff; "><font color= #084856 size="14pt">Why Salesforce?</font></div>== | ||
+ | <!--[[File:t-club_competitor_analysis.png]]--> | ||
+ | </td> | ||
</tr> | </tr> | ||
+ | |||
+ | <tr> | ||
+ | <td> | ||
+ | 1. <Strong>Scalable</strong><br> | ||
+ | We were able to salvage some function from our previous client at minimal or no effort at all. On top of that, thinking ahead, in any event Kaleea increases their volume of sales, Salesforce has the capability to handle a growing amount of demand.<br> | ||
+ | |||
+ | 2. <b>Robust Security</b><br> | ||
+ | Salesforce focuses a lot on security such as providing SSL, data encryption and user authentication. Tapping on the latest firewall protection and intrusion detection system, Salesforce allows customer with a peace of mind that only world-class security infrastructure provides. | ||
+ | |||
+ | <br>3. <b>Rapid go-to-market</b><br> | ||
+ | Salesforce is able to bring the product to customer and diffuse to the marketplace fast.<br> | ||
− | |||
− | |||
− | |||
− | |||
− | |||
− | |||
− | |||
− | |||
− | + | </td> | |
− | + | </tr> | |
<!--#########################################Motivation##########################################################################################--> | <!--#########################################Motivation##########################################################################################--> | ||
<tr> | <tr> | ||
− | <td> <span id="part3"></span> | + | <td> <span id="part3"></span> |
+ | |||
+ | ==<div style="background: #ffffff; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px;text-transform:uppercase;letter-spacing:-0.1em;font-size:24px; border-bottom:solid 4px #ffffff; "><font color= #084856 size="14pt"><span id="part3"></span>Motivation</font></div>== | ||
+ | <!--[[File:t-clubprojmotivation.png]]--><br> | ||
+ | |||
+ | </td> | ||
</tr> | </tr> | ||
<tr > | <tr > | ||
− | <td width="100% | + | <td width="100%"> |
− | <p> | + | <p>Currently, online styling services are not available in Asia. As a result, customer has to make their way down to the physical store to seek fashion advice from their personal stylist, which is time consuming. Personal stylist is also experiencing problems in managing customer profiles because everything is done manually and information is incoherent between departments.</p> |
+ | |||
+ | <p>Trunk club seeks to provide a less tedious and customised shopping experience by improving the operational process of enabling stylists to have instant access to customer information, making hand-selection of outfits easier and faster. On top of that, this personalised service could achieve customer satisfaction by allowing real time interaction between stylist and customer to understand their needs and to gather feedbacks.</p> | ||
− | <p> | + | <p>With salesforce, it streamlines the entire business process by allowing easy integration and communication of trunk club’s data within the organisation.</p> |
+ | <br> | ||
+ | <font color="red">Updated as of 5th Feb 2015: Change in scope and client of the project</font> | ||
+ | <p>For startup company like Kaleea, we can forsee that there will be issues in tracking of inventories, updating and tracking of orders and payment. Also, due to the lack of resources, it might be difficult for Kaleea to keep up with the consumer behaviour and trends. Hence, Our team decided to provide a one-stop solution for kaleea by leveraging of Salesforce in improve the operational process to achieve customer satisfaction and to meet the Kaleea's KPI.</p> | ||
+ | <p align="center">[[File:FinaL_GOALS_TCLUB.PNG]]</p> | ||
</td> | </td> | ||
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<tr> | <tr> | ||
− | <td> <span id="part4"></span>Project Deliverables< | + | <td> <span id="part4"></span> |
+ | |||
+ | ==<div style="background: #ffffff; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px;text-transform:uppercase;letter-spacing:-0.1em;font-size:24px; border-bottom:solid 4px #ffffff; "><font color= #084856 size="14pt"><span id="part4"></span>Project Deliverables</font></div>== | ||
+ | |||
+ | |||
+ | <!--[[File:t-clubprojdeli.png]]--><br> | ||
+ | </td> | ||
</tr> | </tr> | ||
<tr > | <tr > | ||
− | + | <!-- <td width="100%" style="border-radius: 25px;" bgcolor="#f0f0f0" align="left"> | |
− | <p> | + | <p>Create a responsive ecommerce web application that should be intuitive and easy to use. This web application also enables better communication and flow of information, resource directly between the user(customers and Kaleea's staff) seamlessly. </p></td></tr>--> |
+ | |||
+ | <tr><td> | ||
+ | |||
+ | [[File:TClub_ourProduct.PNG|800px|center]] | ||
+ | |||
+ | |||
− | + | ||
</td> | </td> | ||
+ | </tr> | ||
+ | <tr> | ||
+ | <td> <span id="part4"></span> | ||
+ | {| class="wikitable" | ||
+ | |- | ||
+ | | [[Image:T-club deliverables1.JPG|thumb|200px|Trunk Club(Asia) Deliverables]] | ||
+ | | [[File:T-club deliverables2.JPG|thumb|200px|Trunk Club (Asia) Deliverables 2]] | ||
+ | |[[File:Tclubdeliverables1.PNG|thumb|200px|Kaleea Deliverables - Mid Term]] | ||
+ | |} | ||
+ | </td> | ||
</tr> | </tr> | ||
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<tr> | <tr> | ||
− | <td> <span id="part5"></span>Project Scope< | + | <td> <span id="part5"></span> |
+ | |||
+ | ==<div style="background: #ffffff; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px;text-transform:uppercase;letter-spacing:-0.1em;font-size:24px; border-bottom:solid 4px #ffffff; "><font color= #084856 size="14pt"><span id="part4"></span>Project Scope</font></div>== | ||
+ | <!--[[File:t-clubprojscope.png]]--> | ||
+ | </td> | ||
</tr> | </tr> | ||
− | <tr > | + | |
− | + | ||
− | + | <tr ><td width="100%" style="border-radius: 25px;" bgcolor="white" align="center"> | |
+ | [[File:Kaleea_Project_Scope.PNG|1000px]] | ||
+ | <br> | ||
+ | <font color="red">Updated as of 5th Feb 2015: Change in requirements and scope due to change in client</font> | ||
+ | {| class="wikitable" | ||
+ | |- | ||
+ | | [[Image: Scope-v2.jpg|thumb|200px|center|Version 1]] | ||
+ | | [[Image:Scope_FAL.PNG|thumb|200px|center|Version 2(FormAsianLabel)]] | ||
+ | |[[Image:scope_kaleea.PNG|thumb|center|Mid-Term Scope]] | ||
+ | |||
+ | |} | ||
+ | |||
+ | |||
+ | </tr> | ||
+ | |||
+ | <!--#########################################Stakeholders##########################################################################################--> | ||
+ | |||
+ | <tr> | ||
+ | <td> <span id="part2"></span> | ||
− | < | + | ==<div style="background: #ffffff; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px;text-transform:uppercase;letter-spacing:-0.1em;font-size:24px; border-bottom:solid 4px #ffffff; "><font color= #084856 size="14pt"><span id="part4"></span>Project Stakeholders</font></div>== |
− | + | <!--[[File:t-clubprojstakeholders.png]]--> | |
+ | </td> | ||
+ | </tr> | ||
+ | <tr> | ||
+ | <td> <span id="part2"></span> | ||
+ | [[File:Tclubstakeholder-kaleea.PNG|400px]] | ||
+ | <!--[[File:T-club_stakeholders.jpg|650px]]--><br> <hr></td> | ||
</tr> | </tr> | ||
+ | |||
</table> | </table> |
Latest revision as of 00:55, 16 April 2015
Home | Team T-Club | Project Overview | Project Management | Project Documentation |
Project Description | X Factor | Project Stakeholders | Project Motivation | Project Deliverables | Project Scope |