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Difference between revisions of "IS480 Team wiki: 2015T2 Marreo Motivation"

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<div style="background-color: #C5EFF7; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo|<span style="color:#3C2415;">Home</span>]]</div>
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<div style="background-color: #C5EFF7; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo/Team Page|<span style="color:#3C2415;">Team Page</span>]]</div>
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<div style="width:20%; float: left;">[[File:Icon_home.png|80px|center|link=]]</div>
<div style="background-color: #4183D7; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo/Project Overview|<span style="color:white;">Project Overview</span>]]</div>
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<div style="width:20%; float: left;">[[File:Icon aboutus.png|80px|center|link=]]</div>
<div style="background-color: #C5EFF7; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo/Project Management|<span style="color:#3C2415;">Project Management</span>]]</div>
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<div style="width:20%; float: left;">[[File:Icon projectoverview.png|80px|center|link=]]</div>
<div style="background-color: #C5EFF7; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo/Project Documentation|<span style="color:#3C2415;">Project Documentation</span>]]</div>
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<div style="width:20%; float: left;">[[File:Icon projectmgt.png|80px|center|link=]]</div>
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<div style="width:20%; float: left;">[[File:Icon documentation.png |80px|center|link=]]</div>
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<div style="background-color: #FFFFFF; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo|<span style="color:#333;">Home</span>]]</div>
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<div style="background-color: #FFFFFF; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo/Team Page|<span style="color:#333;">About Us</span>]]</div>
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<div style="background-color: #FFFFFF; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo/Project Overview|<span style="color:#333;">Project Overview</span>]]</div>
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<div style="background-color: #FFFFFF; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo/Project Management|<span style="color:#333;">Project Management</span>]]</div>
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<div style="background-color: #FFFFFF; width: 20%; height: 37px; padding-top: 10px; text-align: center; font-weight: bold; float: left;">[[IS480 Team wiki: 2015T2 Marreo/Project Documentation|<span style="color:#333;">Documentation</span>]]</div>
 
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| style="padding:0 .3em;  solid #000000;  padding: 10px; text-align:center; background-color:white; border-right:1px solid #ec4f73; " width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo/Project Overview| <font face = "Arial" color="#3C2415"><b>Project Description</b></font>]]
  
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:#ffe5eb; border-right:1px solid #ec4f73; " width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo_Motivation| <font face = "Arial" color="#101010"><b>Market Research</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white; " width="15%" | [[IS480 Team wiki: 2015T2 Marreo/Project Overview| <font face = "Arial" color="#101010"><b>Project Description</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white;  border-right:1px solid #ec4f73;" width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo_Project Scope| <font face = "Arial" color="#101010"><b>Project Scope</b></font>]]
  
| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white; " width="15%" | [[IS480 Team wiki: 2015T2 Marreo_Motivation| <font face = "Arial" color="#3C2415"><b>Motivation</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white; border-right:1px solid #ec4f73;" width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo_User Tests| <font face = "Arial" color="#101010"><b>User Testing</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white; " width="15%" | [[IS480 Team wiki: 2015T2 Marreo_Project Scope| <font face = "Arial" color="#101010"><b>Project Scope</b></font>]]
 
  
| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white; " width="15%" | [[IS480 Team wiki: 2015T2 Marreo_User Tests| <font face = "Arial" color="#101010"><b>User Tests</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white;  border-right:1px solid #ec4f73;" width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo_Design & Prototype| <font face = "Arial" color="#101010"><b>Design & Prototype</b></font>]]
  
| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white; " width="15%" | [[IS480 Team wiki: 2015T2 Marreo_Design & Prototype| <font face = "Arial" color="#101010"><b>Design & Prototype</b></font>]]
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| style="padding:0 .3em;  solid #000000; text-align:center; background-color:white;" width="16.5%" | [[IS480 Team wiki: 2015T2 Marreo/Marketing| <font face = "Arial" color="#101010"><b>Marketing</b></font>]]
  
 
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Most wedding planning applications available for use are a collaboration of functions such as a budget planner, a checklist in the form of a timeline, and a guest list manager. They are either too complicated, buggy, or cater to a specific foreign target audience (with vendor suggestions not from Singapore).  
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=Marriages in Singapore=
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[[File:Num marriages.png|link=]]<br/>
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References:<br/>
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[http://www.singstat.gov.sg/statistics/visualising-data/charts/number-of-marriages-and-divorces Singstat Number of Marriages and Divorces]<br/>
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[http://www.straitstimes.com/news/singapore/more-singapore-stories/story/more-marriages-and-births-last-year-20150216 More Marriages and Births in 2014 News Article]
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=Surveys=
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We conducted an online survey to find out some general demographics and pain points of Wedding Planning faced by married couples and couples going to get married. The 37 participants of the survey were mostly relatives and the survey forms were sent out personally to them.
 
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Therefore, our aim is to develop a simple-to-use application that can serve as a single platform for reference to plan out a wedding in Singapore and for couples to keep track of their planning process using simple planning tools.
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Even with a small sample, our findings led us to conclude that most couples face difficulties with time and organization and that most of them would be willing to try out and use a wedding planning application. In addition, only 4 out of 12 couples planning to get married and 2 out of 25 married couples engaged a wedding planner. Most of them planned weddings on their own (bride and groom).
 
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In order to be aware of current situation that wedding couples are facing, Marreo conducted a survey on 5-Oct-2014 at Wedding Fair in VivoCity
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We also conducted a face-to-face survey at a Wedding Fair held at VivoCity with 15 participants. The aim of this survey was to probe participants further to find out more insights from them. We even managed to talk to a helper who coordinated with all the wedding vendors to find out how the vendors were selected. Based on the results and findings from this survey, we went on to discuss the scope of Marry.SG with our client.
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=Survey Results=
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[[Media:Face to face interview results.pdf|Face-to-Face Interview Results and Analysis]]
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=Competitors=
=Comparison Chart with other Singapore Wedding planning applications - Overall features=
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[[File:Competitorsmarreo.png|1000px|link=]]<br/>
[[File:Marreo Comparison Overall.png|center|none|600px]]
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=Comparison Chart with other Singapore Wedding planning applications - To-do List=
 
[[File:Marreo Comparison ToDo.png|center|none|600px]]
 
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=Comparison Chart with other Singapore Wedding planning applications - Discover=
 
[[File:Marreo Comparison Discover.png|center|none|600px]]
 
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Latest revision as of 20:28, 17 April 2015

Marreo logo.png


Icon home.png
Icon aboutus.png
Icon projectoverview.png
Icon projectmgt.png
Icon documentation.png
Home
About Us
Project Overview
Project Management
Documentation


Banner projectoverview.png
Project Description Market Research Project Scope User Testing Design & Prototype Marketing


Marriages in Singapore

Num marriages.png
References:
Singstat Number of Marriages and Divorces
More Marriages and Births in 2014 News Article

Surveys

We conducted an online survey to find out some general demographics and pain points of Wedding Planning faced by married couples and couples going to get married. The 37 participants of the survey were mostly relatives and the survey forms were sent out personally to them.

Even with a small sample, our findings led us to conclude that most couples face difficulties with time and organization and that most of them would be willing to try out and use a wedding planning application. In addition, only 4 out of 12 couples planning to get married and 2 out of 25 married couples engaged a wedding planner. Most of them planned weddings on their own (bride and groom).

We also conducted a face-to-face survey at a Wedding Fair held at VivoCity with 15 participants. The aim of this survey was to probe participants further to find out more insights from them. We even managed to talk to a helper who coordinated with all the wedding vendors to find out how the vendors were selected. Based on the results and findings from this survey, we went on to discuss the scope of Marry.SG with our client.

Face-to-Face Interview Results and Analysis

Competitors

Competitorsmarreo.png