Difference between revisions of "IS480 Team wiki: 2015T2 Marreo/Marketing"
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=<div style="background: #ec4f73; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; letter-spacing:-0.1em; font-size:24px"><font color=#FFF>Hardcopy Marketing Media</font></div>= | =<div style="background: #ec4f73; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; letter-spacing:-0.1em; font-size:24px"><font color=#FFF>Hardcopy Marketing Media</font></div>= | ||
<span style="color: #cb335c; font-size:20px; font-family:Arial; text-align:left; font-weight:bold;"> Objectives </span><br/> | <span style="color: #cb335c; font-size:20px; font-family:Arial; text-align:left; font-weight:bold;"> Objectives </span><br/> | ||
− | |||
− | + | * Initially is for the couples that are attending Wedding Bootcamp. | |
+ | * However, the organisers of the Wedding Bootcamp didn't follow up with us. This resulted in us being unable to showcase our application during the Wedding Bootcamp. | ||
+ | * After which, we made several efforts in contacting other wedding fairs asking for a chance for us to give out flyers and interact with couples. | ||
+ | * Again, we either got rejected by the event organiser or the organiser didn't reply to us. | ||
+ | * We eventually decided to give out the flyers to potential users in areas such as Singapore Expo and Raffles Place. | ||
<br> | <br> | ||
− | + | * Marry.SG Pamphlet | |
+ | ** Summarizes information of Marry.SG to explain to the wedding couples | ||
+ | * Marry.SG Stickers & Promotion file | ||
+ | ** To be given to couples who likes Marry.SG Facebook page | ||
+ | <b>Marry.SG Stickers</b><br> | ||
+ | [[File:MMarket2.JPG|375px]][[File:MMarket1.jpg|500px]]<br> | ||
+ | |||
+ | <b>Marry.SG Pamphlet</b><br> | ||
+ | [[File:MMarket4.JPG|500px]][[File:MMarket3.JPG|375px]]<br> | ||
+ | |||
+ | <b>Marry.SG Promotion File</b><br> | ||
+ | [[File:MMarket5.JPG|500px]][[File:MMarket6.jpg|280px]]<br> | ||
------------------------------------- | ------------------------------------- |
Revision as of 17:44, 17 April 2015
Project Description | Market Research | Project Scope | User Testing | Design & Prototype | Marketing |
Official Website
Marry.SG Official Website | https://www.marry.sg |
Objectives
- General Information of Marry.SG
- Navigate to Marry.SG Application
Content
- About Marry.SG
- Marry.SG Promotion Video
- Features
- Browser Compatibility
- Widgets
- Contact Us
Facebook
Marry.SG Facebook Page | https://www.facebook.com/MarrySGOfficial |
Objectives
- Social Media Marketing
- Attracts attention and encourages users to share it across their social networks
- Interaction with the people who liked the facebook page
- Marry.SG Updates
- Latest news on Marry.SG Application
- Marry.SG Freebies
- Marry.SG Giveaways
- Upcoming Wedding Fairs in Singapore
- Sharing of wedding tips and information from external site
Number of Facebook Likes: 164 Likes (Up to date: 17 April 2015)
Subject | Content |
---|---|
Official first launch of Marry.SG (beta) | |
Marry.SG page hits more than 100 Likes (beta) |
Youtube
Marry.SG Youtube Channel | https://www.youtube.com/channel/UC6N6AZgGWEy1SqB5NE_yAHg |
Objectives
- Alternative online platform to promote Marry.SG
Promotion Video: Introducing Marry.SG [ https://youtu.be/MX-svSW2Bno ]
Hardcopy Marketing Media
Objectives
- Initially is for the couples that are attending Wedding Bootcamp.
- However, the organisers of the Wedding Bootcamp didn't follow up with us. This resulted in us being unable to showcase our application during the Wedding Bootcamp.
- After which, we made several efforts in contacting other wedding fairs asking for a chance for us to give out flyers and interact with couples.
- Again, we either got rejected by the event organiser or the organiser didn't reply to us.
- We eventually decided to give out the flyers to potential users in areas such as Singapore Expo and Raffles Place.
- Marry.SG Pamphlet
- Summarizes information of Marry.SG to explain to the wedding couples
- Marry.SG Stickers & Promotion file
- To be given to couples who likes Marry.SG Facebook page