IS480 Team wiki: 2013T2 DR.Jean Labs UT5 Results Advertiser
{ Overview } | { Results } | { Photos } | { Before and After } | { Documentation } |
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Contents
AB Test: Design to be Implemented
AB Test: Consolidated Results
General Advertiser Profile
Our 20 participants were real advertisers on SQKII's advertiser platform.
Advertiser Demographic
Design A
Name | Age | Gender | Company |
---|---|---|---|
Joann | 29 | Female | Bakery Depot |
Ashlee | 22 | Female | Unirange Trading |
Judy | 26 | Female | Laydee |
Candice | 26 | Female | The Cat Cafe |
Maylene | 28 | Female | MyRepublic |
Kent | 29 | Male | For Jake Sake |
Max | 23 | Male | Social Print Lab |
Daniel | 26 | Male | Style Search |
Sebastian | 24 | Male | The Ice Cream Shop |
Paul | 28 | Male | Mean Bean & Wicked Grind |
Design B
Name | Age | Gender | Company |
---|---|---|---|
Eleanor | 25 | Female | The Sunshine Kids |
Pauline | 28 | Female | The Bakery Chef |
Helen | 30 | Female | Bits of Love |
Devina | 27 | Female | Ellysage |
Jovelyn | 22 | Female | Go-Go Bambini |
Marcus | 23 | Male | Sqkii |
Fred | 30 | Male | Cozy Corner Coffee |
Larry | 24 | Male | Packaging of the World |
Joshua | 28 | Male | Pezzo |
Gary | 24 | Male | The Dining Nook LLP |
Designs Tested
Quantitative Responses
These are the consolidated findings from our AB Test with our advertisers:
Pre-Test
All our advertisers in the AB test have used the Sqkii Platform before
Task Instructions
Click where you would to edit a squib / Were you immediately sure of where to click?
Where would you click after editing? / Were you immediately sure of where to click?
Post-Test
For the individual breakdown, do download our detailed results below.
Qualitative Feedback
UI
- Advertisers felt that the expanded edit squib view was a lot clearer than the old model, clearly looks different from the other squibs
- A few advertisers felt that there was no difference, both would be the same
- One of the advertisers was concerned about the extra space that the expanded view would take up on a mobile device
Detailed Results
Download our detailed results
here!
AB Test: what does it all mean?
- The expanded view makes it more intuitive for advertisers where they can click to edit a squib
- The sacrifice of additional space needed is justifiable considering the usability aspect for advertisers