Difference between revisions of "IS480 Team wiki: 2013T2 DR.Jean Labs UT5 Results Advertiser"
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==<div style="background: #000; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; text-transform:lowercase;letter-spacing:-0.1em;font-size:24px"><font color=#176596>AB Test:</font><font color= #FFF> Design to be Implemented</font></div>== | ==<div style="background: #000; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; text-transform:lowercase;letter-spacing:-0.1em;font-size:24px"><font color=#176596>AB Test:</font><font color= #FFF> Design to be Implemented</font></div>== | ||
+ | <big><big><big> '''Design B!'''</big></big></big><br/> | ||
+ | [[Image:Drjean_ut5_expandededit.png|400px]] | ||
+ | |||
+ | <br/><br/> | ||
==<div style="background: #000; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; text-transform:lowercase;letter-spacing:-0.1em;font-size:24px"><font color=#176596>AB Test:</font><font color= #FFF> Consolidated Results</font></div>== | ==<div style="background: #000; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; text-transform:lowercase;letter-spacing:-0.1em;font-size:24px"><font color=#176596>AB Test:</font><font color= #FFF> Consolidated Results</font></div>== | ||
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<br/><br/> | <br/><br/> | ||
====Advertiser Demographic==== | ====Advertiser Demographic==== | ||
+ | <b>Design A</b> | ||
+ | {| class="wikitable" style = "width: 80%" | ||
+ | |- | ||
+ | !Name | ||
+ | !Age | ||
+ | !Gender | ||
+ | !Company | ||
+ | |- | ||
+ | |Joann | ||
+ | |29 | ||
+ | |Female | ||
+ | |Bakery Depot | ||
+ | |- | ||
+ | |Ashlee | ||
+ | |22 | ||
+ | |Female | ||
+ | |Unirange Trading | ||
+ | |- | ||
+ | |Judy | ||
+ | |26 | ||
+ | |Female | ||
+ | |Laydee | ||
+ | |- | ||
+ | |Candice | ||
+ | |26 | ||
+ | |Female | ||
+ | |The Cat Cafe | ||
+ | |- | ||
+ | |Maylene | ||
+ | |28 | ||
+ | |Female | ||
+ | |MyRepublic | ||
+ | |- | ||
+ | |Kent | ||
+ | |29 | ||
+ | |Male | ||
+ | |For Jake Sake | ||
+ | |- | ||
+ | |Max | ||
+ | |23 | ||
+ | |Male | ||
+ | |Social Print Lab | ||
+ | |- | ||
+ | |Daniel | ||
+ | |26 | ||
+ | |Male | ||
+ | |Style Search | ||
+ | |- | ||
+ | |Sebastian | ||
+ | |24 | ||
+ | |Male | ||
+ | |The Ice Cream Shop | ||
+ | |- | ||
+ | |Paul | ||
+ | |28 | ||
+ | |Male | ||
+ | |Mean Bean & Wicked Grind | ||
+ | |} | ||
+ | <br/><br/> | ||
+ | <b>Design B</b> | ||
+ | {| class="wikitable" style = "width: 80%" | ||
+ | |- | ||
+ | !Name | ||
+ | !Age | ||
+ | !Gender | ||
+ | !Company | ||
+ | |- | ||
+ | |Eleanor | ||
+ | |25 | ||
+ | |Female | ||
+ | |The Sunshine Kids | ||
+ | |- | ||
+ | |Pauline | ||
+ | |28 | ||
+ | |Female | ||
+ | |The Bakery Chef | ||
+ | |- | ||
+ | |Helen | ||
+ | |30 | ||
+ | |Female | ||
+ | |Bits of Love | ||
+ | |- | ||
+ | |Devina | ||
+ | |27 | ||
+ | |Female | ||
+ | |Ellysage | ||
+ | |- | ||
+ | |Jovelyn | ||
+ | |22 | ||
+ | |Female | ||
+ | |Go-Go Bambini | ||
+ | |- | ||
+ | |Marcus | ||
+ | |23 | ||
+ | |Male | ||
+ | |Sqkii | ||
+ | |- | ||
+ | |Fred | ||
+ | |30 | ||
+ | |Male | ||
+ | |Cozy Corner Coffee | ||
+ | |- | ||
+ | |Larry | ||
+ | |24 | ||
+ | |Male | ||
+ | |Packaging of the World | ||
+ | |- | ||
+ | |Joshua | ||
+ | |28 | ||
+ | |Male | ||
+ | |Pezzo | ||
+ | |- | ||
+ | |Gary | ||
+ | |24 | ||
+ | |Male | ||
+ | |The Dining Nook LLP | ||
+ | |} | ||
− | |||
====Designs Tested==== | ====Designs Tested==== | ||
<div align="center"> | <div align="center"> | ||
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[[Image:drjean_ut5_unexpandededit.png|center|400px]] | [[Image:drjean_ut5_unexpandededit.png|center|400px]] | ||
! style="background: #176596; color: white; text-align: center"; colspan= "1";| | ! style="background: #176596; color: white; text-align: center"; colspan= "1";| | ||
− | [[Image:drjean_ut5_expandededit.png|center| | + | [[Image:drjean_ut5_expandededit.png|center|300px]] |
|} | |} | ||
<br/><br/> | <br/><br/> | ||
+ | </div> | ||
=== Quantitative Responses === | === Quantitative Responses === | ||
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<br/><br/> | <br/><br/> | ||
====Pre-Test==== | ====Pre-Test==== | ||
− | + | All our advertisers in the AB test have used the Sqkii Platform before | |
− | |||
− | |||
<br/><br/> | <br/><br/> | ||
====Task Instructions==== | ====Task Instructions==== | ||
− | <b> | + | <b>Click where you would to edit a squib / Were you immediately sure of where to click?</b><br/> |
− | [[Image: | + | [[Image:DrJean_UT5Results_Adv_TaskInstructions2.png|600px]]<br/> |
+ | <br/><br/> | ||
+ | <b>Where would you click after editing? / Were you immediately sure of where to click?</b><br/> | ||
+ | [[Image:DrJean_UT5Results_Adv_TaskInstructions1.png|600px]]<br/> | ||
<br/><br/> | <br/><br/> | ||
====Post-Test==== | ====Post-Test==== | ||
<br/> | <br/> | ||
− | [[Image:DrJean_UT5Results_Adv_Post.png| | + | [[Image:DrJean_UT5Results_Adv_Post.png|300px]]<br/> |
<br/><br/> | <br/><br/> | ||
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<div padding=15px> | <div padding=15px> | ||
==== UI ==== | ==== UI ==== | ||
− | * | + | * Advertisers felt that the expanded edit squib view was a lot clearer than the old model, clearly looks different from the other squibs |
− | + | * A few advertisers felt that there was no difference, both would be the same | |
− | + | * One of the advertisers was concerned about the extra space that the expanded view would take up on a mobile device | |
− | |||
− | * | ||
<br/><br/> | <br/><br/> | ||
− | |||
− | |||
</div> | </div> | ||
=== Detailed Results === | === Detailed Results === | ||
− | Download our detailed results | + | Download our detailed results |
[[Media:DrJean_UT5_Results_Collection_Adv.xlsx |here]]! | [[Media:DrJean_UT5_Results_Collection_Adv.xlsx |here]]! | ||
<br/><br/> | <br/><br/> | ||
==<div style="background: #000; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; text-transform:lowercase;letter-spacing:-0.1em;font-size:24px"><font color=#176596>AB Test:</font><font color= #FFF> what does it all mean?</font></div>== | ==<div style="background: #000; padding: 15px; font-weight: bold; line-height: 0.3em; text-indent: 15px; text-transform:lowercase;letter-spacing:-0.1em;font-size:24px"><font color=#176596>AB Test:</font><font color= #FFF> what does it all mean?</font></div>== | ||
− | * | + | * Design B, with the expanded view makes it more intuitive for advertisers where they can click to edit a squib, as we expected |
+ | * The sacrifice of additional space needed is justifiable considering the usability aspect for advertisers | ||
+ | * The team will move over to Design B for edit squib |
Latest revision as of 09:12, 22 April 2014
{ Overview } | { Results } | { Photos } | { Before and After } | { Documentation } |
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Contents
AB Test: Design to be Implemented
AB Test: Consolidated Results
General Advertiser Profile
Our 20 participants were real advertisers on SQKII's advertiser platform.
Advertiser Demographic
Design A
Name | Age | Gender | Company |
---|---|---|---|
Joann | 29 | Female | Bakery Depot |
Ashlee | 22 | Female | Unirange Trading |
Judy | 26 | Female | Laydee |
Candice | 26 | Female | The Cat Cafe |
Maylene | 28 | Female | MyRepublic |
Kent | 29 | Male | For Jake Sake |
Max | 23 | Male | Social Print Lab |
Daniel | 26 | Male | Style Search |
Sebastian | 24 | Male | The Ice Cream Shop |
Paul | 28 | Male | Mean Bean & Wicked Grind |
Design B
Name | Age | Gender | Company |
---|---|---|---|
Eleanor | 25 | Female | The Sunshine Kids |
Pauline | 28 | Female | The Bakery Chef |
Helen | 30 | Female | Bits of Love |
Devina | 27 | Female | Ellysage |
Jovelyn | 22 | Female | Go-Go Bambini |
Marcus | 23 | Male | Sqkii |
Fred | 30 | Male | Cozy Corner Coffee |
Larry | 24 | Male | Packaging of the World |
Joshua | 28 | Male | Pezzo |
Gary | 24 | Male | The Dining Nook LLP |
Designs Tested
Quantitative Responses
These are the consolidated findings from our AB Test with our advertisers:
Pre-Test
All our advertisers in the AB test have used the Sqkii Platform before
Task Instructions
Click where you would to edit a squib / Were you immediately sure of where to click?
Where would you click after editing? / Were you immediately sure of where to click?
Post-Test
For the individual breakdown, do download our detailed results below.
Qualitative Feedback
UI
- Advertisers felt that the expanded edit squib view was a lot clearer than the old model, clearly looks different from the other squibs
- A few advertisers felt that there was no difference, both would be the same
- One of the advertisers was concerned about the extra space that the expanded view would take up on a mobile device
Detailed Results
Download our detailed results
here!
AB Test: what does it all mean?
- Design B, with the expanded view makes it more intuitive for advertisers where they can click to edit a squib, as we expected
- The sacrifice of additional space needed is justifiable considering the usability aspect for advertisers
- The team will move over to Design B for edit squib