Difference between revisions of "IS480 Team wiki: 2013T2 DR.Jean Labs UT4 Results"
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Revision as of 08:04, 22 April 2014
{ Overview } | { Results } | { Photos } | { Before and After } | { Documentation } |
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Contents
User Test 4: Changes to be Made
Changes to be made | Status |
---|---|
Edit Squib UI | Pending AB Test results |
Statistics - Age demographics | Scheduled |
Statistics - Gender demographics | Scheduled |
Keep Logged In | Scheduled |
Include Corporate Logo in header | Scheduled |
Add confirmation page/message on edit account | Scheduled |
Explanation of key terminology in statistics (i.e. read, impression, etc) | Scheduled |
FAQs for common problems | Previously Planned |
Forget password/user option | Scheduled |
- Previously Planned = These functions have already been planned in the schedule
- Scheduled = These functions are to be added into the schedule
User Test 4: Consolidated Results
General User Profile
Our 5 participants were real advertisers on SQKII's advertiser platform.
User Demographic
Name | Age | Gender | Company | Location of Test | Duration | Facilitator |
---|---|---|---|---|---|---|
Max Lee | 23 | Male | Social Print Lab | Nanyang Crescent | 35min | Marcus |
Sebastian Huang | 24 | Male | The Ice Cream Shop | The Ice Cream Shop @ 312 Bedok Road | 30min | Marcus |
Daniel Ng | 26 | Male | Style Search | SMU BICs | 30min | Marcus |
Ashlee Ang | 22 | Female | Unirange Trading | Unirange Office | 20min | Marcus |
Candice Neo | 26 | Female | The Cat Cafe | Star Vista, Buona Vista | 60min | Marcus |
Quantitative Responses
These are the consolidated findings from our User Test with our advertisers:
Pre-Test
Task Instructions
Was it easy to use these functions?
Post-Test
For the individual breakdown, do download our detailed results below.
Qualitative Feedback
UI
- Unsure where to start editing squib
- To include an immediate point of contact for urgent issues
- To have a confirmation message for edited account info.
Function
- Statistics to show more details - age, gender, squib rank
- FAQ section requested
Others
- One advertiser thought that we should cramp more information into the dashboard
- One advertiser was sometimes unable to use the application on his desktop running IE
Detailed Results
Download our detailed results here!
User Test 4: what does it all mean?
- It is good to see that the advertisers are liking the changes that we have made after feedback in UT1 and during the closed beta launch.
- The UI is a lot more intuitive after all the enhancements, with all pages scoring at least 60% ease of use compared to 40% in UT1
- In this UT advertisers were also generally happy with the entire platform and had feedback only for 2 functions (Edit Squib and Statistics)
- 80% of advertisers said they would use Sqkii at least once daily to once weekly, which is a good showing for the app.