IS480 Team wiki: 2013T2 DR.Jean Labs UT1 Results
{ Overview } | { Results } | { Photos } | { Before and After } | { Documentation } |
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Contents
User Test 1: Changes to be Made
Changes to be made | Status |
---|---|
Separate User and Advertiser login pages | Scheduled |
Image Preview upon upload | Scheduled |
At squib creation include recommendations for squib to be uploaded (i.e. optimal size/font/format/etc) | Scheduled |
Confirmation after creating squib | Scheduled |
Immediate submission upon creating squib | Scheduled |
Order Summary Page | Scheduled |
Split Inactive category to Drafts and Pending | Scheduled |
Charge Account to change to Buy Impressions to make it more intuitive | Scheduled |
On site editing to notify admin of advertiser account changes needed | Scheduled |
Time period view of Squib Statistics | Scheduled |
Advertiser Contact Us to change to web form instead of email | Scheduled |
User Test 1: Consolidated Results
General Tester Profile
Our 5 testers were potential users of SQKII's advertising platforms. They, in some way, are looking at advertising their products on mobile advertising platforms and have some interest in joining SQKII as an advertiser.
Advertiser Demographic
Name | Age | Gender | Industry | Location of Test | Duration | Facilitator |
---|---|---|---|---|---|---|
Leong Miew Cheng | 37 | Female | Apparel Retail (Blogshop) | Agurz's House | 35 min | Agurz |
Cindy Wang | 23 | Female | Singtel | SIS UPL | 40 min | Nicholas |
Wong Mei Leng | 52 | Female | Stationery B2B | Denise's Home | 50 min | Denise |
Derrick Lin | 33 | Male | Packing Services | Jalan Kechot | 60 min | Nicholas |
Loh Tsu Pheng | 60 | Male | Optical Retail | Rafael's Home | 55 min | Rafael |
Quantitative Responses
These are the consolidated findings from our User Test with our advertisers:
Pre-Test
Task Instructions - How easy was it to use this function?
Post-Test
Sentiment about various features of the Sqkii Platform
For the individual breakdown, do download our detailed results below.
Qualitative Feedback
UI
- Users took awhile to locate certain functions like buying impressions
- Users wanted a preview of the file uploaded
- Users wanted separate advertiser and user login pages
- Users wanted more on the spot validation
- Users wanted clearer representation of cash to impression conversion
- Users wanted more guidance in first time usage of the app
- Users wanted an order summary page
- Users wanted clearer demarcation between squib type filters
- Users preferred to send in queries on site rather than via email
- Users wanted more intuitive terminology
- Users wanted recommendations for upload of squibs
Function
- Users preferred the option of setting by either budget or impressions instead of being limited to 1
- Users wanted the option of submitting or approval immediately
- Users wanted more analytics/statistics
- Users wanted to be able to compare statistics over a time period and across squibs
Others
Ideas on other possible ways to attract customer attention
- Banners, Bus, Transport
- Social Media
- Targeted ad based on interest/psychographies
- Discounts, Lucky Draw, Freebies
- Make sure value is returned to the advertiser (via vouchers, coupons, direct purchase, etc)
Detailed Results
Download our detailed results here!
User Test 1: what does it all mean?
- It is good to know that advertisers are validating our concept, that they think earning money while viewing ads is a good way to attract customers and they would use such a platform
- It is great to know that our advertisers feel our app is good enough that they are already requesting and thinking of additional analytics and statistics that they want
- We realise that our initial tutorials are not comprehensive enough for our advertisers, particularly those who are slightly less familiar with computers and have planned to beef it up
- We have also planned for adjustments to our advertiser to UI to make it more intuitive for first time users.