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IS480 Team wiki: 2013T2 DR.Jean Labs UT1 Results

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USER TEST 1

 

USER TEST 2

 

USER TEST 3

 


{ Overview } { Results } { Photos } { Before and After } { Documentation }


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User Test 1: Changes to be Made

Changes to be made Status
Separate User and Advertiser login pages Scheduled
Image Preview upon upload Scheduled
At squib creation include recommendations for squib to be uploaded (i.e. optimal size/font/format/etc) Scheduled
Confirmation after creating squib Scheduled
Immediate submission upon creating squib Scheduled
Order Summary Page Scheduled
Split Inactive category to Drafts and Pending Scheduled
Charge Account to change to Buy Impressions to make it more intuitive Scheduled
On site editing to notify admin of advertiser account changes needed Scheduled
Time period view of Squib Statistics Scheduled
Advertiser Contact Us to change to web form instead of email Scheduled

User Test 1: Consolidated Results

General Tester Profile

Our 5 testers were potential users of SQKII's advertising platforms. They, in some way, are looking at advertising their products on mobile advertising platforms and have some interest in joining SQKII as an advertiser.

Advertiser Demographic

Name Age Gender Industry
Leong Miew Cheng 37 Female Apparel Retail (Blogshop)
Cindy Wang 23 Female Singtel
Wong Mei Leng 52 Female Stationery B2B
Derrick Lin 33 Male Packing Services
Loh Tsu Pheng 60 Male Optical Retail



Quantitative Responses

These are the consolidated findings from our User Test with our advertisers:


Pre-Test

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Task Instructions - How easy was it to use this function?

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Post-Test

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Sentiment about various features of the Sqkii Platform DrJean UT1 Post2.png


For the individual breakdown, do download our detailed results below.

Qualitative Feedback

UI

  • Users took awhile to locate certain functions like buying impressions
  • Users wanted a preview of the file uploaded
  • Users wanted separate advertiser and user login pages
  • Users wanted more on the spot validation
  • Users wanted clearer representation of cash to impression conversion
  • Users wanted more guidance in first time usage of the app
  • Users wanted an order summary page
  • Users wanted clearer demarcation between squib type filters
  • Users preferred to send in queries on site rather than via email
  • Users wanted more intuitive terminology
  • Users wanted recommendations for upload of squibs



Function

  • Users preferred the option of setting by either budget or impressions instead of being limited to 1
  • Users wanted the option of submitting or approval immediately
  • Users wanted more analytics/statistics
  • Users wanted to be able to compare statistics over a time period and across squibs



Others

Ideas on other possible ways to attract customer attention

  • Banners, Bus, Transport
  • Social Media
  • Targeted ad based on interest/psychographies
  • Discounts, Lucky Draw, Freebies
  • Make sure value is returned to the advertiser (via vouchers, coupons, direct purchase, etc)



Detailed Results

Download our detailed results here!