IS480 Team wiki: 2013T2 DR.Jean Labs UT1 Results
Revision as of 01:14, 18 February 2014 by Denise.wong.2011 (talk | contribs) (→General User Profile)
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Contents
User Test 1: Changes to be Made
Changes to be made | Status |
---|---|
Separate User and Advertiser login pages | Scheduled |
Image Preview upon upload | Scheduled |
At squib creation include recommendations for squib to be uploaded (i.e. optimal size/font/format/etc) | Scheduled |
Confirmation after creating squib | Scheduled |
Immediate submission upon creating squib | Scheduled |
Order Summary Page | Scheduled |
Change Pending to Awaiting Approval and Inactive to Saved | Scheduled |
Charge Account to change to Buy Impressions to make it more intuitive | Scheduled |
On site editing to notify admin of advertiser account changes needed | Scheduled |
Time period view of Squib Statistics | Scheduled |
Advertiser Contact Us to change to web form instead of email | Scheduled |
User Test 1: Consolidated Results
General User Profile
Our 5 testers were potential users of SQKII's advertising platforms. They, in some way, are looking at advertising their products on mobile advertising platforms and have some interest in joining SQKII as an advertiser.
Advertiser Demographic
Name | Age | Gender | Industry |
Leong Miew Cheng | 37 | Female | Apparel Retail (Blogshop) |
Cindy Wang | TBA | Female | Singtel |
Wong Mei Leng | 52 | Female | Stationery B2B |
Derrick Lin | 33 | Male | TBA |
Loh Tsu Pheng | 60 | Male | Optical Retail |
Quantitative Responses
These are the consolidated findings from our User Test with our advertisers:
Pre-Test
Task Instructions
Post-Test
Sentiment about various features of the Sqkii Platform
For the individual breakdown, do download our detailed results below.
Qualitative Feedback
- Some words not intuitive, need some explanation on pages itself (i.e. in a footnote/in a tutorial)
- More can be done with the statistics function, it is promising but slightly basic at the moment.
- At squib creation include recommendations for squib to be uploaded (resolution, format, image/font sizes for easy viewing by customers on mobile)
- Should include a preview of the squib uploaded so that advertisers can see what it will look like to users
Detailed Results
Download our detailed results here!