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IS480 Team wiki: 2013T2 DR.Jean Labs UT1 Results

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USER TEST 1

 

USER TEST 2

 

USER TEST 3

 


{ Overview } { Results } { Photos } { Before and After } { Documentation }


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User Test 1: Changes to be Made

Changes to be made Status
Separate User and Advertiser login pages Scheduled
Image Preview upon upload Scheduled
At squib creation include recommendations for squib to be uploaded (i.e. optimal size/font/format/etc) Scheduled
Confirmation after creating squib Scheduled
Immediate submission upon creating squib Scheduled
Order Summary Page Scheduled
Change Pending to Awaiting Approval and Inactive to Saved Scheduled
Charge Account to change to Buy Impressions to make it more intuitive Scheduled
On site editing to notify admin of advertiser account changes needed Scheduled
Time period view of Squib Statistics Scheduled
Advertiser Contact Us to change to web form instead of email Scheduled

User Test 1: Consolidated Results

General User Profile

Our 5 testers were potential users of SQKII's advertising platforms. They, in some way, are looking at advertising their products on mobile advertising platforms and have some interest in joining SQKII as an advertiser.

Advertiser Demographic

Name Age Gender Industry
Leong Miew Cheng 37 Female Apparel Retail (Blogshop)
Cindy Wang TBA Female Singtel
Wong Mei Leng 52 Female Stationery B2B
Derrick Lin 33 Male TBA
Loh Tsu Pheng 60 Male Optical Retail

Quantitative Responses

These are the consolidated findings from our User Test with our advertisers:


Pre-Test

DrJean UT1 Pre1.png DrJean UT1 Pre2.png
DrJean UT1 Pre3.png DrJean UT1 Pre4.png



Task Instructions

DrJean UT1 TaskInstructions1.png
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Post-Test

DrJean UT1 Post1.png

Sentiment about various features of the Sqkii Platform DrJean UT1 Post2.png


For the individual breakdown, do download our detailed results below.

Qualitative Feedback

  1. Some words not intuitive, need some explanation on pages itself (i.e. in a footnote/in a tutorial)
  2. More can be done with the statistics function, it is promising but slightly basic at the moment.
  3. At squib creation include recommendations for squib to be uploaded (resolution, format, image/font sizes for easy viewing by customers on mobile)
  4. Should include a preview of the squib uploaded so that advertisers can see what it will look like to users

Detailed Results

Download our detailed results here!