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| :*Applying the hook to the customer that fits the demographics specified | | :*Applying the hook to the customer that fits the demographics specified |
| :*Rendering the product page for the customer based on the respective setting | | :*Rendering the product page for the customer based on the respective setting |
− | *'''Why did we use it?'''
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− | :*Client requirement — "A novelty idea to quantify social influence"
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| :*AKAX write to database | | :*AKAX write to database |
| :*Sequence of FB SDK initialization had to be taken into consideration | | :*Sequence of FB SDK initialization had to be taken into consideration |
− | *'''Why did we use it?'''
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− | :*Client requirement — "A novelty idea to quantify social influence"
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| :*Complex database structure - EAV | | :*Complex database structure - EAV |
| ::* Click [https://wiki.smu.edu.sg/w/is480/images/9/90/Magentodatabase2.png here] for Magento ER diagram | | ::* Click [https://wiki.smu.edu.sg/w/is480/images/9/90/Magentodatabase2.png here] for Magento ER diagram |
− | *'''Why did we use it?'''
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− | :*Client requirement — "Magento is very powerful because it gives very granular control of its features, thus making it extensible and scalable for future development."
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− | :*From our data generation sessions, feedback was given that it was easy to use and navigate
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Revision as of 11:40, 19 April 2013
MAIN WIKI
MID-TERM WIKI
Project Progress Summary
View our one minute pitch HERE
- Team Chm has completed 13 sprints in total and is now finishing its final milestone.
- This is where we are on the timeline:
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Project Highlights
EVENT
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HIGHLIGHT / ISSUE
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Sprint 11
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Social Influence Quantification - Calculation of the effect of Social Messages
Team Chm included the quantification of the effects of Social Media Influence through a calculation suggested by our Sponsor. Upon creating a Social Message Hook and having been assigned to a campaign, it allows the hook to be applicable to a specified customer demographic. When a social message hook is implemented, Mobisupermarket will be able to collect browsing data by our shoppers. Using the Insights wizard, the marketing professional will then be able to visualize the relevant social influence data through the computation of the social influence score.
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Sprint 11 - 13
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Sponsor unavailability
Our Sponsor had to fly back to Korea due to personal reasons. Although a similar situation happened in mid-terms (where our sponsor was not in town due to both personal & work), circumstances were less favorable this time as our sponsor faced problems in connecting with us through both our formal and informal channels of communication. Our final UAT dates were affected as well. Hence, we had to kick in our mitigation plans for the lack of realistic and meaningful testers mentioned in our mid-term presentation.
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Project Challenges
EVENT
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HIGHLIGHT / ISSUE
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Social Influence Quantification
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- Calculating the social influence scores and the technology required research and constant communication with our sponsor for details
- Integrating FQL and Magento in order to be able to track viewing behaviours accurately
- Considered as a technical complexity
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User Acceptance Testing
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- Faced difficulties in securing testers (B6 students) due to the unavailability of our sponsor
- Conducted a UAT on 5 Apr but to a varied pool of testers instead of mainly B.6 students
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X-Factors (Poster Form)
Project Management
Project Schedule (Planned VS Actual)
No changes to proposal and acceptance milestones; and only milestones after them have significant changes to the schedule.
Refer to the current timeline for more information.
Change #1: An additional User Testing, for data gathering needed for our BI tool has been added
Change #2: Part of the Manage Hook function has been shifted over to past mid terms
Change #3: Part of the Manage Insights has been shifted to before mid terms
Metrics
Schedule Metrics
The diagram below shows the burn-down charts of the 13 sprints we have completed:
Links
1. Schedule Metric Calculation
2. Schedule Metric Documentation for Sprint Number:
1,
2,
3,
4,
5,
6,
7,
8,
9,
10,
11,
12,
13
Overall Release Burn-down Chart
Burn-down Charts
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Bug Metrics
Number of Bugs Found
There was a spike in the number of bugs found in Sprint 9. This is due to the more rigorous testing conducted on our application during User Testing 2.
Also, there are six bugs that are carried over from Sprint 9 to 10 because we did not manage to resolve them in time.
In light of the upcoming UAT in Sprint 12, there was a spike in the number of bugs found in Sprint 12. This was because we did more rigorous regressive testing on our application before, during and after UAT.
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Risk Management
S/N
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Risk
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Mitigation Strategy
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1.
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High uncertainty; Constant change of final target audience
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Project Manager communicated with supervisor and sponsor consistently to better understand the situation and ensure that the development progress was not affected
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2.
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Outage of GoDaddy server
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Constantly made back-ups of the database on the server and ensured that the VM was updated regularly.
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3.
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Unavailability of our sponsor representative
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- Used both formal & informal channels of communication (to aid the convenience in contacting out sponsor).
- Updated supervisor constantly when it got more inconvenient for our sponsor to stay in contact
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4.
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Getting meaningful & realistic testers
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- Carried out remote testing with our B.6 participants
- Approached Marketing graduates
- Approached SMU students who had Marketing as their first or second major
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Technical Complexity
The technical complexities of our tools employed are in the following descending order:
COMPLEXITY
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DESCRIPTION
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Creation of Social Message Hooks
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- Creation of Social Message Hooks that is applicable to customer base of demographics specified
- Retrieving the required EAV data
- Selection of required demographics
- Applying the hook to the customer that fits the demographics specified
- Rendering the product page for the customer based on the respective setting
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Tracking of Social Message Views
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- Tracking the viewer of the page, and what social message the viewer observed
- Retrieving the required EAV data
- Retrieving the customer's Facebook friends who are also customers on Mobisupermarket via FQL
- AKAX write to database
- Sequence of FB SDK initialization had to be taken into consideration
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Magento Community Edition
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- Open source e-commerce framework
- Complex directory Structure
- Based on the Zend Framework
- Complex database structure - EAV
- Click here for Magento ER diagram
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D3.js Data Manipulation Framework
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- D3.js is a JavaScript library for manipulating documents based on data
- Challenging process of making use of the D3.js API to manipulate data generated from Magento E-commerce website
- Javascript library for building interactive, beautiful and custom data driven charts
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jQuery UI Framework
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- jQuery UI is a JavaScript library that provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript library, that can be used to build interactive web applications.
- Challenging process of implementing the jQuery library and aligning it to the client's requirements
- jQueryUI is a mature and reliable framework. There is an active community supporting it and plenty of information is available on blog spots and discussion forums.
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Foundation Framework by ZURB
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- ZURB Foundation is a free collection of tools for creating websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions
- Process of learning, downloading and implementing the foundation framework library and aligning it to our project.
- Foundation is known to be the most advanced responsive front-end framework in the world. Foundation is developed in Sass, which is powerful CSS pre-processor that helps users to write cleaner, more organized, CSS that users can easily maintain over time. On top of the minimal styling, Foundation has also written powerful Javascript plugins that will make useful interactions easier to implement across screen sizes.
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Quality of Product
Project Deliverables
Deployment
- Staging & Development Environment: deployed on GoDaddy server
- Database: Magento EAV database structure
- Mobisupermarket Frontend Deployment Environment
- Mobisupermarket Frontend Staging Environment
- Backup VM
- 'Server Architecture & Resources'
User Acceptance Test (UAT)
Objectives
1. Determine if the users are capable of handling the application on their own (without any physical guidance from us, just a document instructing the steps)
2. Obtain feedback from users such as to improve the usability (learnability, efficiency, errors, satisfaction) and aesthetics of Magento
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Test Details & Outcome
User Acceptance Test (UAT) was conducted from 5 April 2013 to 11 April 2013 remotely at the B.6 and marketing major students' own comfort. With the help and support of our sponsor, we managed to get a few of her ex B.6 students to become a Marketing Professional, and to create a campaign of both coupons and social messages. They are provided a softcopy word document whereby they will be asked to give us their feedback.
Most Common Feedback & Rectification
Solution: Implemented a dropdown list instead of a table for product category
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Solution: Placed a % sign beside the input field
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Solution: Implemented the BI HomePage and made it into a dashboard
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User Test Cases for the User Acceptance Test is recorded as follows:
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Reflections
Team Reflection
Lessons Learnt!
- The Importance of Backup Plans
- Despite the project being created originally because of the B6 class, Prof Kyong envisioned this project to be part of a bigger scheme of things in the world of marketing education, and originally was in talks with Prof Michael Netzley, MediaCom — a South East Asian marketing firm, SMU Exec Devt and Louis Vuitton, and Prof Wilheim from LKCSB. Eventually, with the exception of Prof Wilheim, the majority of the project’s testers were our peers who majored in marketing.
- Always pursue clarity in communication
- The message on our project scope and nature of our project was not clearly communicated with our supervisor.
- As a result, Supervisor and Sponsor views’ contrasted in week 4. We struggled to adjust our project goals in such a way that puts both sides’ inputs into high consideration.
- It is hence important that we clearly communicate how we view the project and how we communicate that view with others
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Individual Reflections
Member
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Reflections
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Member
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Reflections
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Ximin
- To always check my sent items and ensure that emails are sent out
- One can and should never ever run out of mitigation plans
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Leonard
- I have learnt to to have better time management and people skills
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Max
- I have concluded i operate on placebo effects.
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Rachel
- Clear and concise is the way to go
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Joseph
- Learnt a little of jQuery and Javascript which are useful frontend development skills to bring to the working world
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"We believe that Mobisupermarket will transform the way marketing trainees and IT systems interact, providing these trainees with an efficient alternative to the traditional data analytics."
- ~ Prof Kyong Jin Shim
- ~9 March 2013
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