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Difference between revisions of "IS480 Team wiki: 2012T1 M.O.O.T/Project Overview/Project Goals"

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<p>While CMA is willing to invest in a system that will delight shoppers, business value should be taken into account, to make it a justifiable investment. Would it not be wonderful if shoppers can have some fun with Kinect-supported storyboards, then be given promotional codes later on? The promotional codes can then be utilized at CMA tenants' shops. Double the happiness - for both shoppers and tenants!</p>
 
<p>While CMA is willing to invest in a system that will delight shoppers, business value should be taken into account, to make it a justifiable investment. Would it not be wonderful if shoppers can have some fun with Kinect-supported storyboards, then be given promotional codes later on? The promotional codes can then be utilized at CMA tenants' shops. Double the happiness - for both shoppers and tenants!</p>
  
*'''Technical Objective''': Gender and demographic recognition
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*'''Technical Objective''': Gender recognition
 
<p>Kinect supports skeletal joint tracking. Building on this, we aspire to venture into determining shopper's gender, which will then enable the system to recommend suitable promotion.This will be done through environment analysis based on the image captured by Kinect; where data on shoppers’ height, hair length, shoulder broadness, and hand-carried items will be taken in as a basis to determine gender and relationship between two shoppers (if applicable).</p>
 
<p>Kinect supports skeletal joint tracking. Building on this, we aspire to venture into determining shopper's gender, which will then enable the system to recommend suitable promotion.This will be done through environment analysis based on the image captured by Kinect; where data on shoppers’ height, hair length, shoulder broadness, and hand-carried items will be taken in as a basis to determine gender and relationship between two shoppers (if applicable).</p>

Revision as of 17:12, 9 August 2012

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Project Overview

Project Management

Design Specifications

Technical Applications


Project Description Project Goals Client's Requirements Deliverables Learning Outcomes
  • Utilize Latest Technology: Cross-industry technological application

Kinect has always been associated with fun and games, which are enjoyable; whereas advertisement is something people do not usually indulge in. Can we fuse both together? Why not make advertisement more fun and strategic at the same time?

  • Improve CMA's Brand Identity: Provide unique experience associated with CMA to attract more mall patrons

While CMA is willing to invest in a system that will delight shoppers, business value should be taken into account, to make it a justifiable investment. Would it not be wonderful if shoppers can have some fun with Kinect-supported storyboards, then be given promotional codes later on? The promotional codes can then be utilized at CMA tenants' shops. Double the happiness - for both shoppers and tenants!

  • Technical Objective: Gender recognition

Kinect supports skeletal joint tracking. Building on this, we aspire to venture into determining shopper's gender, which will then enable the system to recommend suitable promotion.This will be done through environment analysis based on the image captured by Kinect; where data on shoppers’ height, hair length, shoulder broadness, and hand-carried items will be taken in as a basis to determine gender and relationship between two shoppers (if applicable).