Difference between revisions of "IS480 Team wiki: 2012T1 M.O.O.T"
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<p>While CMA is willing to invest in a system that will delight shoppers, business value should be taken into account, to make it a justifiable investment. Would it not be wonderful if shoppers can have some fun with Kinect-supported storyboards, then be given promotional codes later on? The promotional codes can then be utilized at CMA tenants' shops. Double the happiness - for both shoppers and tenants!</p> | <p>While CMA is willing to invest in a system that will delight shoppers, business value should be taken into account, to make it a justifiable investment. Would it not be wonderful if shoppers can have some fun with Kinect-supported storyboards, then be given promotional codes later on? The promotional codes can then be utilized at CMA tenants' shops. Double the happiness - for both shoppers and tenants!</p> | ||
*'''Technical objective''': gender and demographic recognition | *'''Technical objective''': gender and demographic recognition | ||
− | <p>Kinect supports skeletal joint tracking. Building on this, we aspire to venture into determining gender and relationship between users by | + | <p>Kinect supports skeletal joint tracking. Building on this, we aspire to venture into determining gender and relationship between users by developing our own algorithm.</p> |
==== AlterSense: The Technology ==== | ==== AlterSense: The Technology ==== |
Revision as of 13:04, 17 July 2012
Contents
M.O.O.T.s
Project Partners
The Team
Project Overview
Project Description
Despite rapid proliferation of shopping centers, CapitaMalls Asia (CMA) continues to remain highly competitive through its focus on customer’s experience. Its principle on providing different shopping experience - such as by pioneering the signaling of parking lot availability through the usage of red or green light, has distinguished CMA from other malls. This strategy has worked for CMA, bringing CMA more mall patrons from year to year
In alignment with this emphasis, our team aims to develop a feature of attraction based on movement sensor technology, to provide CMA shoppers with unparalleled shopping experience exclusive to CMA.
AlterSense - The Product
In our own words, AlterSense is a natural user interface that stokes shoppers' curiosity by creating a dynamic and visual experience within a shopping mall
Moving is one of the characteristics of living beings. Research has also proven that body language conveys more about a person, more than 50% compared to the content of what a person says. The term natural user interface is hence derived from this understanding that gestures are inherent in human beings. There are basic gestures that are somehow universally understood and used by everyone. An interface leveraging on gestures therefore promises ease of learning - even children should be able to pick it up in a short period. It stokes shoppers' curiosity due to the usage of a different kind of input: no typing on keyboard or tapping on the screen. Having to move to execute an action also creates more involvement, user will feel immersed in the experience; hence the dynamic experience. Augmented reality enhances this experience further as user's image will be displayed among other virtual, augmented elements. The best part? Imagine trying this out in a shopping mall!
AlterSense: Objective
- Team's personal objective: cross-industry technological application
Kinect has always been associated with fun and games, which are enjoyable; whereas advertisement is something people do not usually indulge in. Can we fuse both together? Why not make advertisement more fun?
- CMA's objective: provide unique customer experience to attract more mall patrons
While CMA is willing to invest in a system that will delight shoppers, business value should be taken into account, to make it a justifiable investment. Would it not be wonderful if shoppers can have some fun with Kinect-supported storyboards, then be given promotional codes later on? The promotional codes can then be utilized at CMA tenants' shops. Double the happiness - for both shoppers and tenants!
- Technical objective: gender and demographic recognition
Kinect supports skeletal joint tracking. Building on this, we aspire to venture into determining gender and relationship between users by developing our own algorithm.
AlterSense: The Technology
It will be developed using Kinect movement sensor technology, particularly:
- Facial recognition
- Skeletal detection (joint movement)
Project Goals
- Enhance Experience: Bring shopper's experience to the next level
- Improve Brand Recognition: Associate the unique experiences with CapitaMalls mall initiative
- Utilize Latest Technology: Implemeting cutting edge technology to engage shoppers
Project Stakeholders
- Edwin
- Ethan
Learning Outcomes
Client Requirements
Deliverables
Scenario flowchart illustrating different scenarios for different kinds of shoppers is shown below
The following story boards depict the scenarios in a more detailed manner:
Passing by Storyboard
The wall will not display anything while it’s on idle and only activate once shoppers walk across the field of view of the Kinect. Once a single shopper or more (up to 6 players) visual display and sound will be played following shopper. There will be random display that will request shoppers to stop for a moment and depending on the number of shoppers that stood, the application will react as follows:
When a shopper walks past AlterSense, he may be intrigued by the visualizations that are creating a trail behind him and would pause for 2 seconds. As the visualizations fade away, an angel and a demon appear by his side and start engaging in a conversation. They persuade the shopper to choose between good and evil. The shopper would make a decision by performing an action proposed by the angel or demon. The outcome is displayed and the screen fades out.
When two shoppers walk past AlterSense, they would see a trailer playing on the screen. The trailer invites both shoppers to step forward to peer into an alternate world. They would see their alter egos appear on the screen and would engage in a conversation that mimics the shoppers in the alternate world. The cliché conversation will be injected with light hearted humour to create the opportunity for the shoppers to laugh at their alter egos. An activity based on the determined relationship follows, ending the user experience on a high note.
Use Case Description
Use Case Diagram
Paper Prototype
Project Management
Planned Project Schedule
Actual Project Schedule
Methodology
Metrics
Risk Management
S/N | Risk Statement | Impact | Likelihood | Impact Level | Mitigation Strategy | Status |
---|---|---|---|---|---|---|
Technology & Learning Risk | ||||||
1 | Lack of documentation for Kinect SDK |
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High | High |
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2 | No suitable gestures library that we can use |
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High | High |
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3 | Self-written motion gestures may be inaccurate/inconsistent/too difficult to perform. |
|
High | High |
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4 | Team is unfamiliar with working with new technology & tools |
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High | High |
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Scope Risk | ||||||
5 | Sponsor changes his requirements frequently |
|
Medium | Medium |
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6 | Team overpromising new features |
|
Medium | Medium |
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Development Risk | ||||||
7 | There is a critical bug that affects the core functionalities |
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High | High |
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Schedule Risk | ||||||
8 | Team members have other commitments and different priorities |
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Medium | High |
|
Technical Applications
Development Technologies
Hardware
- Kinect for Windows Sensor
- NEC 300WS Short Throw LCD Projector
Project Management & Documentation
- Pivotal Tracker
- TortoiseSVN
- Visual Paradigm
Technical Tools
Third Party Technologies
Progress Summary
Minutes Repository
Mid Term Wiki
User Experience Testing
Final Term Wiki
Project Sitemap
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