IS480 Team wiki: 2009T1 Andorra
Andorra is a prosperous country with its people having the highest human life expectancy in the world.
Indeed, an apt name which conforms to our team's vision statements - To cooperate as one, to strive for excellence in every aspect of the project and embrace every challenge that comes along our way!
Team Andorra is made up of Arizki, Made, Tamma, Adrian and Kimberley
Faculty Supervisor: Kevin Steppe
The objective of the project is to build a web analytics system which analyzes customers’ behaviors in the wholesale Banking site. Through the use of web-based analytics, the Bank will be able to transform raw web data into valuable business information. This will help refine the bank’s marketing and service strategies to its customers.
The project involves understanding interactions between web visitor behaviors and website contents, which may be analyzed from data generated through script capturing visitors’ activities when visiting the website.
Benefits for the Bank
Benefits for SCB will include the following:
- Improving the wholesale banking site performance
- Contribution to the overall understanding of customers and channels
- Identification of opportunities
- Allow enhancement of user experience
We aim to build a web analytics system (Andorra Analytics) which will replace Omniture as a means to gather and monitor web traffics for customer relationship management purposes.
Andorra Analytics will be developed to be a great alternative to Omniture. The features are listed below:
- It consists of a tracking feature - which will capture a user’s activity on the wholesale banking website.
- The trafficked data will be stored in the bank’s server - allowing the bank to maintain ownership of data collected.
- The application will offer the standard metrics that Omniture offers, such as generation of hits, rich media analysis and path analysis, to name a few examples (Refer to Use cases below for more information)
- A mock-up portal will be set up to demonstrate features of the application - for testing purposes, to ensure the accuracy of analysis
- Accurately and Effectively Analyze data
The application and database structure will be developed to deliver relevant, accurate and detailed analysis to assist the bank in their web site traffic monitoring.
- Application aligned with Bank’s Business Objective
With the proposed application, the bank will be able to turn raw web data into valuable business information. Through the analysis, the bank will also recognize hidden patterns within the data and discover relationships between the data elements which will refine the bank’s business strategy and maximize returns.
- Flexible Application
A flexible application will be able to measure and help the bank in improving its Key Performance Indicators (KPI). The bank will at times have its own KPI that they wish to measure and improve. The web analytics system will have to be able to cater to the proposed KPIs.
In summary there are four major implementations to the project. They are listed as follows:
Capturing of data (Deployment of tracking beacon)
Inserting captured data into database
Querying data (Data Analysis)
Development of Web Portal
The diagram displays the use cases for Andorra Analytics:
We have categorized our development project into 2 major phases as shown.
- Phase 1 – System Design & UI Design and Partial Completion of Use Cases
This initial phase takes into the account the designing of the system to deliver the requirements and use cases as specified in the project scope. This phase will include the description of the structure and features of the files, the database as establishing links between various parts of the tool. Use Cases developed in this phase will also be integrated with the portal and tested.
- Phase 2 – Completion of remaining use cases, Bug Testing
During phase 2 of the project, the team will look into completing the remaining use cases of the application. The completed use cases will also be integrated with the portal and reviewed. Bug Testing will also take place in this phase.
- User Acceptance Test and Feedback
Following the completion of Phases 1 and 2, User Acceptance test will take place. After the test, feedback will be collated and the team will work on refining the final product before the final presentation to the business client.
7th May 2009 File:Minutes 070509.docx
21st May 2009 File:Minutes 210509.docx
1st July 2009 File:Minutes 010709.docx
25th July 2009 File:Minutes 250709.doc
17th Oct 2009 File:Minutes 171009.docx
Meeting with Client and Supervisor
22nd Jun 2009 File:Minutes 210509.docx
6th Jul 2009 File:Minutes 060709.docx
20th Jul 2009 File:Minutes 200709.doc
5th Aug 2009 File:Minutes 200709.doc
6th Aug 2009 File:Minutes 200709.doc
14th Aug 2009 File:Minutes 140809.docx
17th Aug 2009 File:Minutes 170809.docx
22nd Aug 2009 File:Minutes 220809.docx
27th Aug 2009 File:Minutes 270809 With Christine and Lian Chee.docx
3rd Sept 2009 File:Minutes 030909.docx
10th Sept 2009 File:Minutes 100909.docx
17th Sept 2009 File:Minutes 170909.docx
18th Sept 2009 File:Minutes 180909.docx
22nd Sept 2009 File:Minutes 220909.docx
25th Sept 2009 File:Minutes 250909.docx
29th Sept 2009 File:Minutes 290909.docx
1st Oct 2009 File:Minutes 011009.docx
4th Oct 2009 File:Minutes 041009.docx
19th Oct 2009 File:Minutes 191009.docx
The progress check of the team will be constantly updated as the team inches towards the date of completion.
Planned VS Completed
- Updated on 19th October 2009*