ANLY482 AY2016-17 T2 Group21 : PROJECT FINDINGS

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PROJECTS

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DOCUMENTATION

Exploratory Data Analysis

Understanding User Base
Userbreakdown.png 42438 total users

Findings: ⅓ of total users do not make purchases


Customervalue.png Findings:
1. Top 25% of most valuable customers gives 72.52% of revenue 

2.Top customers on average orders 12 times more than bottom tier customer�