Difference between revisions of "ANLY482 AY2016-17 T2 Group21 : PROJECT FINDINGS"
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42438 total users
Findings:
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<div>[[File:Customervalue.png|400px]] Findings: | <div>[[File:Customervalue.png|400px]] Findings: | ||
1. Top 25% of most valuable customers gives 72.52% of revenue | 1. Top 25% of most valuable customers gives 72.52% of revenue | ||
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2. Top customers on average orders 12 times more than bottom tier customer | 2. Top customers on average orders 12 times more than bottom tier customer | ||
</div> | </div> | ||
Revision as of 01:26, 23 February 2017
Exploratory Data Analysis
Understanding User Base
42438 total users
Findings: ⅓ of total users do not make purchases
Findings:
1. Top 25% of most valuable customers gives 72.52% of revenue
2. Top customers on average orders 12 times more than bottom tier customer
