Difference between revisions of "ANLY482 AY2017-18T2 Group10 Analysis & Findings: Recommendations"

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==<div style="background: #ffffff; padding: 17px;padding:0.3em; letter-spacing:0.1em; line-height: 0.1em;  text-indent: 10px; font-size:17px; text-transform:uppercase; font-weight: light; font-family: 'Century Gothic';  border-left:8px solid #1b96fe; margin-bottom:5px"><font color= #000000><strong>Establish Outlets in the Heartlands </strong></font></div>==
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==<div style="background: #ffffff; padding: 17px;padding:0.3em; letter-spacing:0.1em; line-height: 0.1em;  text-indent: 10px; font-size:17px; text-transform:uppercase; font-weight: light; font-family: 'Century Gothic';  border-left:8px solid #1b96fe; margin-bottom:5px"><font color= #000000><strong>Impact of Residential Areas </strong></font></div>==
 
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With reference to Figure 32, it was shown that SG EHUB, SG NEX and SG TM have the lowest proportion of tourists out of all their patrons. This is particularly telling, since these locations are more residential and do not generally attract tourists. Thus, this means that the success of these outlets is thus highly dependent on the customers who live and/or work in the vicinity.
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Through our Exploratory Data Analysis, we identified that there are 2 main clusters for ABC's outlets. One cluster which has a high proportion of tourists, are those which are located in the city, whereas another cluster has outlets located in more residential areas. ABC can use this analysis by examining the demographics of better performing outlets, which can be used to aid in business decision-making in regards to new outlets or relocation. For example, currently the two highest performing outlets are in more residential areas, ABC could factor the surrounding area into consideration when looking for new locations to open in. </div> <br/>
 
 
From Figure 24, it can also be seen that SG NEX and SG TM are in fact the two best performing outlets of the six. This indicates the importance of being located in “heartland” areas, given the greater outreach of customers available, as well as persistence (e.g. tourists are likely to patronise an outlet during their stay in Singapore and would probably not return, while residents living in an area may frequent the outlet more). Furthermore, this does show that the buffet concept is still popular amongst the local residents, and thus Seoul Garden could look at opening new outlets in densely populated urban areas as part of their future expansion.
 
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==<div style="background: #ffffff; padding: 17px;padding:0.3em; letter-spacing:0.1em; line-height: 0.1em;  text-indent: 10px; font-size:17px; text-transform:uppercase; font-weight: light; font-family: 'Century Gothic';  border-left:8px solid #1b96fe; margin-bottom:5px"><font color= #000000><strong> Standardise UOM For Stocktaking</strong></font></div>==
 
==<div style="background: #ffffff; padding: 17px;padding:0.3em; letter-spacing:0.1em; line-height: 0.1em;  text-indent: 10px; font-size:17px; text-transform:uppercase; font-weight: light; font-family: 'Century Gothic';  border-left:8px solid #1b96fe; margin-bottom:5px"><font color= #000000><strong> Standardise UOM For Stocktaking</strong></font></div>==
 
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As mentioned under the data issue in Section 2.2.1, there were items which have quantity recorded in the wrong units of measurement. From our understanding, this is because the personnel in charge of the stock take may have their interpretation of the UOM and thus made an error in recording. We recommend that the stocktaker to also record down the UOM in which they are recording in addition to the quantity value. This will help eliminate such errors in future as it would highlight errors during data entry and improve the accuracy of inventory data in the future, with the potential for cost savings.
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One of the main issues that we discovered was that there are items where quantity is recorded in the wrong units of measurement. From our understanding, this is because the personnel in charge of the stock take may have their own interpretation of the UOM and thus made an error in recording. We recommend that the stocktaker also record the UOM in which they are recording in addition to the quantity value. This will help eliminate such errors in future as it would highlight errors during data entry and improve the accuracy of inventory data in the future, with the potential for cost savings.
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==<div style="background: #ffffff; padding: 17px;padding:0.3em; letter-spacing:0.1em; line-height: 0.1em;  text-indent: 10px; font-size:17px; text-transform:uppercase; font-weight: light; font-family: 'Century Gothic';  border-left:8px solid #1b96fe; margin-bottom:5px"><font color= #000000><strong>Marketing Strategies for Tourist</strong></font></div>==
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==<div style="background: #ffffff; padding: 17px;padding:0.3em; letter-spacing:0.1em; line-height: 0.1em;  text-indent: 10px; font-size:17px; text-transform:uppercase; font-weight: light; font-family: 'Century Gothic';  border-left:8px solid #1b96fe; margin-bottom:5px"><font color= #000000><strong>Customer Count Forecasting</strong></font></div>==
 
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With reference to Figure 32, it was shown that SG Bugis Junction, SG Marina Square and SG HarbourFront have the highest proportion of tourists out of all their patrons. This means that many tourists would visit their outlet. Reasons for why they would want to visit these outlets are probably due to the close proximity to various places of interest in Singapore as well as tie-ups with the travel agents. As such, one recommendation is that Zingrill may want to partner more with various travel agencies or work with popular tourist places and advertise promotions to entice tourists to visit their outlet, increasing their overall revenue.
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From the comparison of both Exponential Smoothing and ARIMA for customer count forecasting, we found that the ARIMA models were on average more suitable and more accurate (lower RMSE, MAPE, MAE) than Exponential Smoothing. ABC Company could thus consider implementing ARIMA in forecasting for future customer counts alongside their own internal forecasting methods.
 
 
 
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Latest revision as of 15:20, 15 April 2018

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Recommendations

Model

Impact of Residential Areas

Through our Exploratory Data Analysis, we identified that there are 2 main clusters for ABC's outlets. One cluster which has a high proportion of tourists, are those which are located in the city, whereas another cluster has outlets located in more residential areas. ABC can use this analysis by examining the demographics of better performing outlets, which can be used to aid in business decision-making in regards to new outlets or relocation. For example, currently the two highest performing outlets are in more residential areas, ABC could factor the surrounding area into consideration when looking for new locations to open in.


Standardise UOM For Stocktaking

One of the main issues that we discovered was that there are items where quantity is recorded in the wrong units of measurement. From our understanding, this is because the personnel in charge of the stock take may have their own interpretation of the UOM and thus made an error in recording. We recommend that the stocktaker also record the UOM in which they are recording in addition to the quantity value. This will help eliminate such errors in future as it would highlight errors during data entry and improve the accuracy of inventory data in the future, with the potential for cost savings.


Customer Count Forecasting

From the comparison of both Exponential Smoothing and ARIMA for customer count forecasting, we found that the ARIMA models were on average more suitable and more accurate (lower RMSE, MAPE, MAE) than Exponential Smoothing. ABC Company could thus consider implementing ARIMA in forecasting for future customer counts alongside their own internal forecasting methods.