Group06 proposal
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Contents
Problem & Motivation
Rapid advancement of technology over the past few decades have brought forth many opportunities and convenience to mankind. In the world of businesses, especially marketing, it is extremely important to use various numbers and metrics to quantify and evaluate the standpoint of the company. This is made possible with the discovery of big data, analytics, AI/ML and the likes of data visualisation.
"If you can't measure it, you can't manage it." — Peter Drucker
In this era, many companies in the marketing department rely on platforms such as Google Analytics to track their businesses. However, problem arises when they advertise across multiple channels, such as Facebook, Instagram, email, and possibilities are endless. Decentralisation is one problem. Ironically, although Google Analytics houses large amount of data, oftentimes they do not provide useful and actionable insights relevant to the company. Hence, users are overloaded with the wide variety of data available that are reflected by a vast number of charts of which some can be complex and nugatory (i.e. chart junks). To increase marketer's productivity and efficacy, we aim to develop a data visualisation dashboard that serves as a one-stop solution to uncover only the pertinent information to judge the company's success, and whether they are on the right track.
Motivation
Motivation
Dataset
Dataset
Background Survey
Background Survey
References
References
Technical Challenges
Technical Challenges
Storyboard
Storyboard
Milestones
Milestones
Comments
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