Group06 proposal

Project name

Proposal

Poster

Application

Research Paper

Problem & Motivation

Rapid advancement of technology over the past few decades have brought forth many opportunities and convenience to mankind. In the world of businesses, especially marketing, it is extremely important to use various numbers and metrics to quantify and evaluate the standpoint of the company. This is made possible with the discovery of big data, analytics, AI/ML and the likes of data visualisation.

"If you can't measure it, you can't manage it." — Peter Drucker

In this era, many companies in the marketing department rely on platforms such as Google Analytics to track their businesses. However, problem arises when they advertise across multiple channels, such as Facebook, Instagram, email, and possibilities are endless. Decentralisation is one problem. Ironically, although Google Analytics houses large amount of data, oftentimes they do not provide useful and actionable insights relevant to the company. Hence, users are overloaded with the wide variety of data available that are reflected by a vast number of charts of which some can be complex and nugatory (i.e. chartjunks). To save time (sieving through chartjunks) and boost marketer's productivity, we aim to develop a data visualisation dashboard that serves as a one-stop solution where users can derive knowledge and uncover insights required to judge the company's success, and whether they are on the right track. This will thus help them drill down to the root causes and take necessary actions.

Objectives

Objectives

Dataset

Dataset

Background Survey

Background Survey

References

References

Technical Challenges

Technical Challenges

Storyboard

Storyboard

Project Timeline & Milestones

Detailed Project Timeline from Asana (team's task tracker)

Comments

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